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Plant-based proteins are high-quality proteins that is primarily obtained from beans & pulses, grains including wheat. These proteins form a very necessary component in the growth and maintenance of the human body and provide additional benefits over animal-derived proteins such as lower body weight, lower cholesterol, and lower blood pressure levels. Wheat proteins are plant-based proteins which has applications in food and beverages, sports nutrition products and meat alternative applications and are used commercially. Adult age groups are the main target segment which consumes wheat protein both in isolate and concentrates forms. However due to the added benefits of plant proteins nowadays the wheat protein market has covered all age group protein consumers. Wheat protein is used as a dietary supplement, rich in proteins and comparably low in carbohydrates.
Wheat proteins are extracted from wheat, this process includes removal of sodium dodecyl sulfate, separation of sodium dodecyl sulfate from insoluble protein fractions in the wheat. Wheat proteins are further divided into isolates, concentrates, and others.
Wheat protein concentrates are a suitable alternative to other protein supplements like whey and casein protein. As whey is made from dairy products, wheat protein concentrates is a plant-based protein and not made from dairy products. Hence, wheat protein concentrates does not include the dairy sugar, lactose. Wheat protein concentrates are the beneficial alternative for people suffering from lactose intolerance.
Key factors which are driving the demand for wheat proteins and wheat protein concentrates are the growing consumer base for vegan diets. Currently, in the wheat protein market, Wheat protein concentrates are popular as a sports nutrition supplement mostly among body builders and training athletes. Wheat protein concentrates are also an added additive to non-wheat based flours like Almond flour as it maintains the gluten content of flours. Moreover, there is a high demand of wheat protein in the cosmetics industry currently as there is the presence of gluten in it. Gluten acts as an emulsifier and is a major reason which is leading to the growth of the wheat protein concentrates at present. The wheat protein concentrates are fused in items such as lipsticks, fillers and powders. This is a major reason of growth of wheat protein concentrates market over the forecast period.
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Global Wheat Protein Concentrates Market: Segmentation
In terms of protein concentration, the wheat protein concentrates market can be segmented by:
- 75% concentration
- 80% concentration
- 95% concentration
In terms of end use, the wheat protein concentrates market can be segmented by:
- Bakery & Confectionery
- Nutritional Supplements
- Animal Feed
In terms of distribution channel, the wheat protein concentrates market can be segmented by:
- Modern Trade
- Departmental Store
- Online Stores
Global Wheat Protein Concentrates Market: Key Players
Some of the key players operating in the global Wheat Protein Concentrates market include:
Archer Daniels Midland (ADM), Manildra Group, Gluten Y Almidones Industriales, Cargill Inc., Tereos Syrol, Agrana, Agridient, Honeyville, Glico Nutrition, AB Amilina, Crop Energies AG, Kroener Staerke, La Roquette , MGP Ingredients, Crespel & Deiters GmbH and Co. KG
Key Product Launches
The key product launches that have been observed in the wheat protein concentrates market over the recent years have seen launches targeting heath conscious and ethical consumer base.
Additionally, Glico Nutrition has focused its products on customizing the wheat proteins for specific food uses, for addition in flours which require high dough strength and extensible texture. NP gluten wheat protein concentrates and isolates perform well in terms of extensibility and are good for making noodles and dumplings wrappers.
Archer Daniels Midland Co.: ADM is expands into the new range of products which are innovative including wheat protein concentrates called Nutriance. Nutriance has about 85% protein is high in glutamine content. This newly added product in company’s range of products is ideal for nutrition, taste, and function.
Opportunities for Market Participants
North America is expected to witness promising growth during the forecast period as the region accounts 35% of the total revenue of the protein market. There is an increasing consumption of nutritional supplements and snacks with the growing number of health-conscious consumers.
Wheat based protein is the preferred choice among the consumers with isolates and moreover wheat protein concentrates to be in demand. Asia Pacific is expected to have the fastest growth as there is the rise in population, improvement in consumer lifestyle habits and awareness for healthy food options. China and India are major wheat manufacturers in Asia. Additionally, food and beverage industries are increasing in Asia leading to demand wheat-based protein concentrates simultaneously. Developing economies such as China, India, and Malaysia over the next few years are seen to be the excellent market for wheat protein concentrates as there is an influence of western world on these market. Low manufacturing cost and increasing domestic demand of wheat protein concentrate in India and China will drive the market over the forecast period compared to developed regions of North America and Europe.
Brief Approach to Research
A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the distribution channel, species, nature, origin and end use of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
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