Tilapia Market Outlook
With increasing penetration of processed and fresh fish into western market, tilapia has a pivotal role in the growth of it. Widely accepted taste and flavor and ease of processing resulted in a widespread demand for tilapia globally. China is the leading producer of the major tilapia species in the global tilapia market. Tilapia is a common name for the cichlid fish, widely classified under finfishes. The tilapia fish market is largely dominated by the Nile variant and globally, the major production is supported by the aquaculture production system. A substantial volume of tilapia is consumed as fresh and rest is processed for various frozen application increasing its shelf life thus making it easy to export into the western market.
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Tilapia Market: Reasons for Covering this Title
Increasing adaption of healthy food habit and preference over fishery and seafood products by the consumers to obtain daily protein needs has resulted in increased consumption in the urban regions. The recent wave of processed fish and seafood products into the retail and other storefronts has attracted a lot of attention from the major producers to participate in the market. From a traditional and isolated demand demography, the tilapia market has successfully entered into the mainstream global processed food product. Further increase of tilapia consumption in unique regions such as Iran, which increased import of tilapia to 10,856 MT in 2015 which was calculated to be 15.4% increase from the previous year’s import supports the fact that tilapia is getting a lot of traction and new product offerings by players is expected to enter the market is substantial quantity over the forecast period.
Global Tilapia Market: Key Players
Some of the key players operating in the global tilapia market are Zhejiang Jiahua Group Co., Ltd, Royal Supreme Seafood, Zhanjimng Go-Harvest, HQ Sustainable Maritime Industries, Inc., Fortuna Sea, Luye Fisheries, Hainan Golden Spring Foods, Nanning Far-East Farm & Fishery Development Corp., XinXin (Zhongshan Foodstuffs & Aquatic Imp. & Exp. Group Co., Ltd.), SIMARON TILAPIA FARM, E & T Farms Inc., Blue Ridge Aquaculture, Inc., Regal Springs Tilapia, Siagro S.A, Aqua Malta, azenda Santa Isabel, Piscicultura Aquabel, Agua Santa Aquicultura, and Bolsa do Peixe.
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Key Product Launches
The key product launches that have been observed over the tilapia market over the recent years have seen launches targeting heath conscious and ethical consumer base.
- King & Prince Seafood launched new products targeting tilapia consumers which are Fish Market Fresh Potato Crusted Tilapia and Fish Market Fresh Panko Crusted Tilapia. Both the products reflected companies approach the health-conscious consumer base by making their product gluten-free and sourced from the certified fish producer.
- Aquaculture Stewardship Council (ASC) in August 2012, officially launched independent trademark for responsibly farmed tilapia. Following to which Indonesian producers for the fresh tilapia and processed tilapia coined the opportunity and launched series of products stating the trademark which got widely accepted in the European and North American market.
Opportunities for Market Participants
The opportunity for the participants in the global tilapia market is optimistic with growing demand in the North America and Europe region and the opening of new markets in the Middle East, it’s likely to grow at an average y-o-y of 5 in terms of volume over the forecast period. Considering recent development in the Asia Pacific region over the shortfall of production of tilapia no major restraints are to face in terms of supply as new players are immersing in Latin America and Africa to compensate the void created.
Brief Approach to Research
A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the distribution channel, species, nature, origin and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
Table of Content:
Chapter 1 Executive Summary
Chapter 2 Global Tilapia Market Overview
2.2 Market Definition
2.3 Scope of the report
Chapter 3 Market Dynamics
3.1 Key Growth Drivers
3.1.1 Better fillet yield from selective breeding programs
3.1.2 Added Production - Polyculture with shrimp and other fish
3.1.3 New farms in key producing countries - Amplifying Tilapia supply
3.1.4 Stable Tilapia supplies in the US - A Positive Market Environment
3.1.5 Asian markets absorbing much of domestic production
3.1.6 Clear distinction of Tilapia species in new markets
3.1.7 Iran - a new fairway destination for Tilapia traders
3.1.8 Tilapia - Find retail shelf space in potential markets
3.1.9 Tilapia - Surpassing customer preference among other farmed fishes
3.1.10 Better fillet yield from selective breeding programs
3.2 Industry Challenges
3.2.1 Import oriented markets
3.2.2 Monopolistic Supply from Asian Countries
3.3. Tilapia Production - Demand - Supply Analysis
3.3.1. Tilapia Production in Key Countries
188.8.131.52 Share of Wild Catch Tilapia Production
184.108.40.206. Share of Farmed Tilapia Production
3.4. Countries with Rapid Growth in Tilapia Production and Details of Tilapia Farmers
3.4.1. Vietnam - Converting catfish cages to tilapia
3.4.2. Indonesia - Pervelence of cage culture, rice culture and polyculture
3.4.3. Malaysia - governmental focus by sensitizing private sector
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