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People have become extremely health conscious and are consuming organic & natural products instead of chemically treated products. For more than 8,000 years, people have consumed cereals and grains in order to satisfy their nutritional requirements. There are different types of grains available with unique nutrients such as wheat, oats, rice, maize, millet, barley and rye. Amaranth is a type of grain that has been cultivated for more than 8,000 years. Though it is considered as a weed by most of the world, it is being grown like a vegetable and a grain-like seed for more than thousand years. Amaranth grain was once considered to be the staple food of Maya, Inca and Aztec civilizations. These civilizations also include these seeds in their religious rituals. Amaranth is not a widely cultivated grain, but its demand is growing owing to the number of nutrients that are present in it. Amaranth is mostly cultivated in Latin America, Northern America and some parts of India. There are certain valuable phenolic compounds, antioxidants, minerals, fibre and vitamins that are present in these grains that are highly beneficial for human health.
Amaranth is classified to be as a pseudocereal as its nutritional profile is similar to that of other grains such as wheat and rice, and this has increased its worth. The grains are ground to make amaranth flour that acts as a substitute for other flours. This flour provides a variety of nutrients, proteins, amino acids, vitamins and minerals as compared to other grains. It is similar to quinoa in some ways as both are naturally gluten free and good sources of protein. Amaranth is considered to be as a grain because its flowers are made up of miniscule grain-like buds. There are several health benefits of amaranth, which include gluten-free, lowers cholesterol levels, anti-inflammatory properties, fights against cancer, lowers blood-pressure, a rich source of protein, has a good amount of lysine as compared to other vegetables, high fibre, rich source of minerals & vitamins, and it boosts the immune system. As amaranth grains are extremely dense, they are used with other grains enhance the texture of the food. 100g of cooked amaranth provides 103 calories and is a rich source of minerals such as phosphorous, manganese and iron. Considering its health benefits, the market potential for these grains is likely to be significant.
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Some of the key players operating in the global amaranth market are Van's International Foods, Inc.; Pure, Inc.; Mary's Gone Crackers, Inc.; Natures Bakery; Luke’s Organic; Purely Elizabeth; Party-Tizers; NOW Foods; Mukushi Foods; Bob’s Red Mill Natural Foods; Nova-Lux Group LLC; Lozmak; Organic Products India; Surajbala Exports Pvt. Ltd. and Kilaru Naturals Private Limited.
Key Developments in the Amaranth market:
In 2017, NOW Foods was featured in the Women’s Health magazine where it recommended amaranth powder as a supplement to help support a healthy gut in an article about skin health.
In 2016, Kilaru Naturals took part in an event named BIOFACH INDIA and exhibited its products in New Delhi for local consumers to know about their product offerings as well as the health benefits offered by them.
Opportunities for Participants in the Amaranth Market:
The potential for the growth of the amaranth market is quite high owing to its health benefits. The population in regions such as Northern America and Latin America consumes amaranth on a daily basis. If the same practice is adopted by other regions, it is likely to lead to global market growth.
Brief Approach to Research
The company will follow a modelling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms, and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
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