Electric lawn mowers are making the transition from novelty to mainstream. Equipped with powerful batteries and higher-precision cutters, their appeal has grown manifold in the recent past. High cost continues to be a deterrent, however, there is a greater understanding among end-users that ownership costs are more or less equal over the course of ownership. Add to this the element of eco-friendliness, and you have a product that is ready to take on gas lawn mowers in the long run.
For a long time, electric lawn mower sales remained inhibited, as limited battery life created challenges for end-users. The issues were especially taxing for bigger yards, however, the new range of products launched in the past couple of years have mitigated these issues to an extent. Sensing the paradigm shift in demand, it is highly likely that mower manufacturer focus will invest in lithium-ion technology in the near future.
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(The CAGR mentioned in the image is in terms of volume)
Although the concerns related to higher price and actual power are genuine, there is a conscientious incentive that is fuelling uptake among end-users. According to the EPA, gas mowers account for nearly 5% of the total U.S. air pollution. The environmental pollution is not only on account of air pollutants – the EPA study also finds that over 17 million gallons of gasoline are spilled each year while refueling lawn equipment. The lawnmower emissions continued to be unregulated till 1995, however, today, there is a greater realization about the importance of cutting down these emissions. Electric lawn mowers have emerged as a pragmatic solution, and it is highly likely that concerns about reducing the impact on the environment will fuel uptake during the assessment period.
In addition to concerns about the environment, another disadvantage about gas lawn mowers has worked to the advantage of electric lawn mowers. The fumes and smell of gasoline and engine oil can exacerbate existing respiratory conditions. Patients with asthma can also face difficulties in breathing, especially during ozone alert days. Although electric lawn mowers do not guarantee zero emissions, the risk of respiratory ailments due to them is significantly lower.
The electric lawn mower market is also influenced by broader trends in lawn equipment industry, where a substantial shift towards power tools has been observed. The industry is moving towards a phase of electrification, with a range of handheld products being replaced by power and electrical variants. The proliferation of electric and power variants is likely to positively influence demand during the assessment period.
Seasonality: A Key Influencing Factor
In addition to the all the above mentioned factors, electric lawn mower sales are also massively influenced by seasonality. Electric lawn mower sales are usually concentrated in the spring and summer season, as most of the lawn care and gardening activities take place during this season.
Electric Lawn Mowers Going Cordless
A notable trend witnessed in the market is the steady shift from corded electric lawn mowers to cordless variants. Corded electric lawn mowers prevent free maneuver, and are inconvenient to use than cordless electric lawn mowers. Although corded electric lawn mowers still outsell cordless variants, the latter will grow at a higher rate during the assessment period.
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Electric Lawn Mower Market Dynamics, Forecast, Analysis and Supply Demand 2018-2028
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