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Demand for camel milk has outpaced the supply. Owing to the huge demand in the U.S., the Australian camel milk producers are under pressure keeping up in the industry. These camel milk producers which initially began operating in the camel milk business as an alternative source of income have now become powerhouses in the Australian industry. Besides, the camel milk producers are also slowly aiming to expand the applications of camel milk other segments. Major producers are located in the Middle East & Africa and the Asia Pacific. Moreover, key players in the food and beverage industry are also extending their support to scale up the worldwide production of camel milk. For instance, in 2014, the company Chr. Hansen A/S launched a forum to publicize the camel milk and cheese production, in order to support and generate potential revenue for the small-scale camel owners in North Africa. It is also speculated that 50% of the annual camel milk produced in Kenya and Ethiopia is wasted owing to poor infrastructure and lack of proper storage facilities in North Africa. However, the camel milk market has been met with backlashes from the vegan community. The recent developments which are fuelling the growth of the camel milk market need to be scrutinized for to develop and organized plan for the market, which will boost the growth of the camel milk market.
Global Camel Milk: Market Segmentation
On the basis of product form, the camel milk market is segmented as-
- Fresh
- Frozen
- Freeze-Dried
On the basis of nature, the camel milk market is segmented as-
- Organic
- Conventional
On the basis, the camel milk market is segmented as-
- Household
- Industry
- Food Industry
- Confectionery
- Frozen Desserts
- Beverage Industry
- Smoothies
- Milkshakes
- Infant Formula
- Dietary Supplements
- Cosmetics & Personal Care
On the basis of packaging, the camel milk market is segmented as-
- PET Bottles
- Carton Packs
- Pouches
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Some of the key players operating in the camel milk market are Lokhit Pashu Palak Sansthan (LPPS), Aadvik Foods and Products Pvt. Ltd., Emirates Industry for Camel Milk & Products (EICMP), QCamel, The Camel Milk Co. Australia Pty Ltd., Desert Farms Inc., VITAL CAMEL MILK LTD, UK Camel Milk Ltd, Camilk Dairy, VeryRareOnline, Dandaragan Camel Dairies Pty Ltd, The Good Earth Dairy, DromeDairy Naturals and Al Ain Farms amongst others.
In March 2018, the company Sarhad Dairy based in India began the operation of its first camel milk processing plant and the product will be marketed under the Amul brand. For the past few months, the India based company has been selling camel milk chocolates in India. Also, the company plans to process the unsold camel milk into skim milk powder and export it to the Middle Eastern region where the demand is high.
In February 2018, the company Camelicious (Emirates Industry for Camel Milk & Products) developed a special solution for the infant nutrition- camel milk baby formula. The product is especially targeted at the demo graph which is allergic to cow milk. In 2013, this company also won the European approval to market and distribute its camel milk products in Europe. Furthermore, the company is also focusing to develop camel milk formulae for the babies younger than age one.
Camel milk is nearly 7-8 times more expensive than cow milk and the first step is to educate and raise awareness amongst the high-end consumers. Known for its high functional ingredient profile, the camel milk products’ popularity amongst the beauty-centric consumers has also helped to propagate the positive image of the camel milk in the market, as many products such as body lotions, shampoos, mainly soap bars and other personal care products made out of camel milk have been sold voluminously in U.S. and Europe. Many beauty magazines and salons especially market and promote such premier products amongst the target audience. This strategy may also help to further boost the growth of the camel milk market.
A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
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