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In today’s world, the cultivation of mushrooms carry a great relevance in the context of escalating population growth and high pressure in the environment. Mushrooms have always been on the forefront due to their nutritional properties. The major mushrooms that are consumed by people in the recent decade are common mushroom, Chanterelle, Oyster, Shiitake and Lion’s mane. Lion’s mane, as the name suggests, it is a powerful super food and also brain food. Lion's mane is a type of mushroom which has a high amount of nutritional content that can benefit human health in many ways such as improving memory, concentration, recovery from sickness and helps to serve as a rejuvenator. Lion's mane is considered to be one of the most powerful brain foods as it can stimulate the nerve growth factors (NGF), which is responsible for the brain processing and transmission of information. Consumers are looking for different and multiple nutritional content in the food they consume which is pushing the use of Lion’s mane across several categories of food products. Hundreds of years before, Lion’s mane was used as a Chinese medicine in order to support the overall health and life longevity. Putting forth these functions of Lion’s mane, it is expected that there will be a huge market growth in the modern world.
Manufacturers and consumers have become more precise about the food that they produce and consume. The consumers prefer food which has more amount of health benefits and nutritional value over consuming multiple foods for various health benefits. Mushrooms are still consumed in large quantities in places like China. In the recent decade, mental health and brain-related diseases have become a global threat. Lion's mane when consumed on a regular basis will help in increasing the amount of neurons present, which naturally increases the activity of the brain much faster than its original rate. This eventually increases concentration, focus, and memory which are certain things that are highly required for the present generation. Lion's mane also decreases the chance of depression and anxiety. Around 40 Mn people in the US have anxiety issues and 16 Mn people are dealing with depression. So the consumption of Lion's Mane can naturally decrease the number of people who are suffering from mental health issues and this can increase the market of Lion's mane. Lion's mane mushroom extracts are gluten-free and come under vegan. The extracts contain starch, beta-D-glucans and Lion’s mane mushroom.
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Global Lion’s mane market: Key players
Some of the key players operating in the global Lion’s mane market are Host defense mushrooms, Real mushrooms, Mushroom science, Gaia herbs plat intelligence, OM organic mushroom nutrients, four sigmatic, Mushroom wisdom, Five flavors herb, North spore, Purica, Superfood.nl.
Currently, the reach for Lion's mane is not very extensive at a global level. Engaging the consumers in promotional activities will certainly increase the consumption of Lion's mane. Creating awareness about Lion's mane and its beneficial activities in the human body will eventually increase the growth of the product in the market. It is expected that by creating proper awareness of Lion's mane, it will increase the market potential globally.
Key Developments: Lion’s Mane Market
In the year 2017, Gaia Herbs established their farm to 350 acres in order to increase the production of organic and natural products in North Carolina. By this, the market might increase for Lion's mane as people these days prefer organic products.
In the year 2017, Hokuto Corporation which is leading mushroom cultivator has acquired 100% shares of Mushroom wisdom. By this, it is expected that Lion's mane market will increase as they have acquired the company's major share.
Changing consumer's food habits and inclination towards natural food products is one of the prominent factors which will lead to increasing application of Lion’s mane across several categories in the global food industry. It is anticipated that there will be a certain amount of growth in the market if there is proper awareness gained among the people and also the retailers around the country.
A modeling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms, and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
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