Global Digital Patient Engagement Market: Overview
Digital technologies are the major contributors in the transformation of the healthcare industry. The patient engagement landscape is positively shifting towards the digital platforms that offer improved outcomes and better communication between the healthcare providers and patients. The digital patient engagement creates a potential to transform healthcare by providing an unprecedented amount of information, which helps in improving patient outcomes. Also, the digital patient engagement solutions enable patients to update their information regarding the illness on the digital engagement platform. There is an increase in usage of digital engagement tools; the adoption is mainly by hospital-based patients and doctors. Many hospitals are also investing in digital engagement tools in collaboration with various value-based care programs, which helps them to engage patients in managing their health outcomes. Digital patient engagement is a mode of communication between providers and patients that allows to expand interaction and access to information needed to empower patients. This digital patient engagement helps providers to access patient's healthcare information through various communication technologies such as portals, apps, text, and others. The digital patient engagement enables patients to get access to personal health records online via patient portals. Through the communication technology, the patient becomes more comfortable, and it helps providers in improving patient engagement. The adoption of digital patient engagement tools helps in reducing healthcare costs and improving care quality and outcomes. Many healthcare organizations are adopting online appointment scheduling system, remote monitoring of patients, secure messaging tools, etc., which help in secure communication with the patients.
The factors driving the growth of the market for digital patient engagement are increasing demand for digital interaction, improved patient care outcomes, increasing awareness of mobile health, and the emergence of digital health technologies.
The factors restraining the growth of digital patient engagement are security and privacy issues, integration of digital engagement tools into existing care management system and low end-user adoption. Also, the barriers to widespread digital engagement tool adoption during hospitalization can be one of the factors that can hamper the growth of the digital patient engagement market.
The rise in usage of secure communication platforms such as mobile apps, patient portals and video conferencing in healthcare organizations is latest trend in the digital patient engagement market.
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Examples of some of the key players in the global digital patient engagement market include Google Inc., Microsoft Corporation, IBM Corporation, Accenture, DatStat, Relatient, Lumeon Inc., Clarify Health, Conversa Health, mPulse, Vivify Health, etc.
In April 2018, SCI Solutions (SCI), a patient access and care coordination software company, acquired DataStat, a provider of patient engagement and digital health tools. Through this acquisition, SCI solutions has extended its electronic health record application by integrating it with DataStat's patient engagement platform, which will enable effective communication between patient and healthcare providers.
North America is expected to dominate the digital patient engagement market followed by Europe and the Asia Pacific. The market in North America is expected to witness high growth due to the presence of prominent players in the U.S. The demand for digital patient engagement in Europe is increasing and is expected to contribute to the market growth. A primary growth factor is the introduction of advanced digital patient engagement tools by the players operating in the market. Latin America and MEA are projected to contribute significant share in the global market over the forecast period.
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