Backlit Displays Market by Segmentation Based on Product, Application and Region, 2018-2028

Published: Mon Dec 03 2018

The development in display technologies and adoption of digital connectivity are expected to create enormous growth opportunities for the  backlit displays market in the coming years. The display marketing is growing rapidly due to the advancement in digital display screens and adoption of backlit displays by brand marketers to increase brand awareness and customer engagement. Backlit trade show displays are the latest trend in the trade show industry. Backlit displays are attractive and grab the attention of the audiences across shows and events. Moreover, backlit displays are portable and offer the ability to change the graphics on backlit displays anytime, which maximizes flexibility and functionality. The digital evolution is also transforming the outdoor backlit displays market by introducing digital screens integrated with software and technologies, which is the major contributor to the transformation of the advertising industry. Backlit displays offer high visibility that attracts the visitors in the booth space. Backlit displays enable marketers in increasing awareness and generate massive traffic as the backlit displays make it easier to view and read the marketing messages at the trade events and exhibitions. Backlight displays are the fastest growing booth design trend as well as a useful marketing product that helps marketers in increasing customer awareness about the brand, product, and services.

These backlit displays offer unique trade show display solutions that help advertisers to stand out from the rest exhibitors at the event. With the LED lighting and high resolution printed fabric graphics, these backlit displays are illuminating and offer vibrant colors to gain the attention of the trade show attendees.

The factors expected to drive the growth of the market for backlit displays are introduction of portable LED-backlit displays, and higher adoption of backlit displays in trade shows and events. The complex display challenges can be one of the factors that can hamper the growth of backlit displays market.

The rise in usage of backlit displays in shopping malls, airports, and retail stores sector is the latest trend in the backlit displays market.

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Examples of some of the key players in the global backlit displays market are Power Graphics Digital Imaging, Inc, Abex Exhibits, ABL Imaging Group, Creative Displays, LG Display, Sharp Corporation, NEC Corporation, TPV Technology Ltd, Camelback Displays Inc., Featherlite Exhibits, Redcliffe Imaging Limited, Nomadic Display, Godfrey Group, Skyline, Megaprint, etc.

North America region market is expected to dominate the backlit displays market followed by Asia Pacific and Europe. The backlit displays market in North America is expected to witness significant growth due to presence of prominent display vendors in the U.S. The rise in usage of backlit displays in trade shows and events as well as at retail outlets is also expected to boost the growth of the backlit displays market in North America. Also, the vendors in the Asia Pacific are focusing on adoption of a variety of backlit displays at the trade shows, airports, and theatres, which is expected to create potential growth opportunities for the backlit displays market in the region. Latin America & MEA are projected to contribute significant shares in the global backlit displays market over the forecast period.

In recent years display manufactures are focusing on next generation display technology Micro LED technology to support two major categories of signage and TV panel backlight source.

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