The marzipan market is estimated to witness a steady outlook against the backdrop of persistently rising demand for confectionery products. A creamy mixture of almonds and sugar is processed into a paste form and is utilized in the preparation of multiple confectionery products including cake dressings, candies, chocolates, cookies, and marzipan schwein among many others. Evident popularity of these confectionery products is expected to fuel the growth of the marzipan market in coming years. Although deeply rooted in European food culture, marzipan has been embraced by a variety of culture worldwide, ensuring steady growth of the Marzipan Market in the global space. While European countries embrace marzipan as a traditional food during the wedding and religious feasts, Latin America has been embracing marzipan-like sweet called mazapan which has peanut in place of almonds.
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American culture is more familiar to miniature fruit shapes made from marzipan. With the widespread adoption and fondness of marzipan, the marzipan market is expected to grow at an impressive rate in the near future. As manufacturers in the confectionery industry continue to introduce traditional as well as novel marzipan products, the global demand for marzipan is set to witness a positive growth trajectory in future. However, the presence of other sweet alternatives and trend of DIY to make marzipan at home are factors expected to confine progress of the marzipan market.
Confectionery products are a special treat that plays an essential role in celebrations, festivals, and family events. Indulging consumer’s desire for chocolates, sweets, and candies has an upsurge in the growth of confectionery industry worldwide. According to U.S. Census Bureau, in 2010, the per capita consumption of candies by U.S. population was 11.2 kg. Thus, expanding demand for high-end chocolates, cakes, mints spikes during holidays, such as Christmas, Valentine’s Day, and many other occasions’ accounts for growth in the confectionery businesses globally. Marzipan is a confection which is mainly made of powdered sugar or honey, and ground almonds sometimes augmented with almond extract. Due to its elasticity mixture feature, it is used to prepare a variety of marzipan products without any additives such as candies, cakes, marzipan flowers, fruits, dessert decorations, biscuits, and others. In Europe, marzipan is a traditional dessert which is prepared rather fixed then colored, baked, and molded into flower and small animal shapes. In most of the countries worldwide marzipan is mostly used to make Easter eggs, Christmas cakes, and sweets.
Nowadays, marzipan gets a lot of attention among consumers due to rising popularity of to-go cake products which is expected to grow the market at a rapid growth rate in the near future. The marzipan market is anticipated to perform well during the forecast period, as consumer’s preference for multivariate confectionery products is changing along with the rise in demand for protein-enrichment and sweets with organic colors. Growing availability of marzipan products with natural color and flavor, and an upsurge in the cake businesses to cater to the growing customer demand for custom cakes including Christmas cakes, wedding cakes as well as innovative-decorated cakes for special occasions. Moreover, increasing in the number of celiac patients along with growing health consciousness among consumer there in expanding demand for gluten-free products in the market.
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Global Marzipan Market: Key Players
Some of the key players operating in the global Marzipan market are J. G. Niederegger GmbH & Co. KG, Zentis GmbH & Co. KG, Moll Marzipan GmbH, Odense Marcipan Company, Georg Lemke GmbH u. Co. KG, Carstens Lübecker Marzipan, JF Renshaw Ltd., ATLANTA Poland S.A., Horst Schluckwerder OHG, Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG, KONDIMA Engelhardt GmbH & Co. KG, Sonneveld GmbH, Lanwehr GmbH, GoodMills Innovation GmbH, LUZYCKIE PRALINY Sp. z o.o., Weseke Dragees GmbH, EDNA International GmbH, among others.
In 2016, GoodMills GmbH has introduced cereal based marzipan in the powdered form used in the production of baked goods. This cereal based marzipan is versatile in use developed either entirely with water or with whole egg. It is made from the nut-free component which allows products to be placed for specific customers with the nut allergy.
In 2015, J. G. Niederegger GmbH & Co. KG introduced a novel marzipan product for men namely "Man Stuff," in which marzipan is colored slightly with bitter flavors like whiskey and cashews with virile packaging like toolboxes.
The European market is likely to be the foremost market in the global marzipan market owing to high demand for marzipan for making Christmas cakes along with the availability of marzipan into various shapes such as snowmen, pigs, and Christmas trees. Companies in the market are focusing on widening their product portfolio to have a competitive edge in the market.
A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the flavor, packaging, and distribution channel of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
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Global Marzipan Market Scenario Highlighting Major Drivers & Trends, 2018-2028
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