Increasing international trade is likely to support the adoption of organic chicken, in turn pushing the growth of its market worldwide. For instance, according to USDA (United States Department of Agriculture), chicken trade is anticipated to rise by 3 percent in 2018 to touch 11.4 million tons. Trading activities are expected to give a boost to the import and export of chicken products and organic chicken is no exception. Furthermore, the concept of "going organic" has prevailed since the past few years on the back of rising awareness consumers for chemical free food products. The combination of these industry specific and macroeconomic factors are likely to auger well for the growth of the organic chicken market.
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Apart from rising households and GDP per capita quotients, prevalence of adulterated food products by retailers has raised the need for pure food products, which is expected to influence the demand for organic chicken. Moreover, sustainable packaging, being a pivotal aspect of any industry, has not left the organic chicken market untouched. Demand for vacuum skin packaging, a modern packaging technique, delivers a high customer satisfaction quotient on the back of its main benefit – transparent view of the products within the packaging creating a fresh appeal to the consumer eye. These aspects are expected to support the growth of the organic chicken market in the years to follow.
Fact.MR has presented a global outlook highlighting the demand for organic chicken in different countries and regions. The consumption quotient of organic chicken has also been portrayed in the comprehensive research report on organic chicken market. Fact.MR foresees that the demand for organic chicken is projected to expand at a CAGR of 6.1% in terms of value during the period of forecast, 2018-2028. Additionally, the report foretells that the consumption of organic chicken is likely to surpass 800,000 tones by end of 2028 owing to rising inclination toward consumption of organic chicken coupled with rising consumption of meat products to ensure vitamin B12 intake and essential fatty acids.
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Thermoformed Variants Likely to Gain Significant Traction
Albeit a steady demand for vacuum skin packaging method, food and beverage manufacturers have come up with a novel packaging technique for their vacuum variants – the vacuum thermoformed packaging – for the food and beverage sector. Demand for vacuum thermoformed variants for organic chicken packaging is likely to reign in sales and are expected to witness resurgence throughout the period of assessment, says the report. Initially, organic chicken packaging was carried out using vacuum skin packaging, however, the packaging technique faced limitation apropos of size of the product. Vacuum thermoformed packaging offers more packaging space, with high durability, transparency and strength, preventing from contamination which resulted in high adoption of vacuum thermoformed packaging for organic chicken.
Demand for organic chicken in the United States is expected to increase in the coming years. According to the United States Department of Agriculture (USDA), chicken meat is the third largest commodity and the demand is likely to retain its status quo in the years to follow. However, sales of organic chicken in European countries are expected to outrun those in the United States on the back of a large fitness consumer pool in the region.
Table of Content:
CHAPTER 1 Executive Summary 39
1.1 Organic Chicken Market- Opportunity Assessment 40
1.2 Mega Trends 42
1.3 Fortune Wheel - Opportunity Analysis 44
CHAPTER 2 Global Organic Chicken Market Overview 46
2.1 Introduction 46
2.2 Market Definition 46
2.3 Scope of Report 46
2.4 Market Dynamics 47
2.4.1 Drivers 47
2.4.2 Restraints: 50
2.4.3 Opportunities: 51
2.4.4 Trends: 52
2.5 Value Chain Analysis 55
2.6 Food Rating System Chart 56
2.7 Chicken Population Inventory, by Region (in ‘000 Head) (2017) 58
2.8 Global Chicken Market Demand Supply and Trade Outlook (2017) 59
2.9 Global Organic Chicken Market Demand Supply and Trade Outlook (2017) 60
2.10 Certification Process Snapshot 63
2.11 Organic Certification 65
2.12 Organic Market Breakdown 66
2.13 Overview of World Markets for Organic Products 66
2.14 Regulatory Framework 68
2.15 Macroeconomic Factors impacting Organic Poultry Market 71
2.16 Forecast Factors 72
2.17 Forecast Scenario 73
2.18 Porter’s Five Forces Analysis 74
2.19 PEST Analysis 75
2.20 Investment Feasibility Matrix 75
CHAPTER 3 Organic Chicken Market – Consumer Survey Analysis 77
Continued……………..
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