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Pilates Equipment Market Dynamics
The increasing use of Pilates exercise for injury rehabilitation is one of the primary factors driving the Pilates equipment market growth. Besides regular strength training, Pilates is also being increasingly used for rehabilitation from injury, especially in North American and European countries. Another recent trend gaining significant traction in the market is the growing use of nanomaterial in the Pilates equipment. Nanomaterials such as carbon nanotubes, nano-clays fullerenes and silica nanoparticles are increasingly used in Pilates equipment to enhance their performance. The Pilates equipment market is witnessing increased investment in R&D to improve the performance and compatibility of different Pilates equipment, which shows high adoption of Pilates equipment in the forecast period. Also strict selection procedure for games like soccer, cricket & others will raise the demand for Pilates equipment market. Another key trend which is expected to boom the market for Pilates equipment is the increased demand for eco-friendly products. Organic cotton and fiber, water-based adhesives, botanic woods and recycled plastic materials are replacing the traditional leather, synthetic rubber, polyurethane, nylon and other synthetic materials in the manufacturing of Pilates equipment.
However, the attribution rate of Pilates studios is low and the main reason behind it is the unawareness of Pilates equipment and their benefits. This factor will hinder the growth of the global Pilates equipment market.
Pilates Equipment Market Segmentation
Global Pilates equipment market is segmented on the basis of product type, application type & sales channel along with the regions. On the basis of the application type, Pilates equipment market is segmented as Pilates machines, Pilates mats, Pilates rings, Pilates balls & other Pilates equipment. Out of all the Pilates equipment, the Pilates machines hold more than 50% market share in the global Pilates equipment market. This segment includes products such as reformers, trapeze and towers, chairs and barrels and arcs. In terms of application Pilates equipment market is segmented as commercial & personal. Commercial Pilates equipment is used in Pilates studios. On the basis of the sales channel, the global pilates equipment market is segmented as a direct-to-customer channel, third-party online channel, specialty stores, value-added resellers and modern trade channels.
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Pilates Equipment Market Prominent Players
Several local and global players are running the global market for Pilates equipment. Some of the major players in the global Pilates equipment market are Balanced Body, Gratz Industries, Merrithew Stamina Products, Xtend Pilates, AGM Group, Peak Pilates, Sivan Health and Fitness & other prominent players.
Pilates Equipment Market Competitive Analysis
The competition in Pilates equipment market is high due to the presence of different leading market players, apart from retailers and suppliers, the market is also affected by third-party online channels, as they provide worldwide home delivery at a discounted price. Therefore, to survive and succeed in such a competitive environment, the manufacturers must distinguish their offerings through innovative and durable products.
This analytical research study imparts an all-inclusive assessment on the market, while propounding historical intelligence, actionable insights, and industry-validated & statistically-upheld market forecast. Verified and suitable set of assumptions and methodology has been leveraged for developing this comprehensive study. Information and analysis on key market segments incorporated in the report has been delivered in weighted chapters. A thorough analysis has been offered by the report on
- Market Dynamics
- Market Size
- Market Segments
- Demand & Supply Trends
- Current Issues and Challenges
- Companies and Competitor Landscape
- Value Chain
Regional Segments Analyzed Include
- North America (U.S., Canada)
- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Middle East and Africa (GCC, S. Africa, N. Africa)
Compilation of authentic and first-hand intelligence, insights offered in the report are based on quantitative and qualitative assessment by leading industry experts, and inputs from opinion leaders & industry participants around the value chain. Growth determinants, macroeconomic indicators, and parent market trends have been scrutinized and delivered, coupled with the market attractiveness for each market segment encompassed. Qualitative impact of growth influencers on the market segments across regions has also been mapped by the report.
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