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The alternative is a functional and cost-effective soy lecithin and is offered in liquid form. This also complements the consumer demand for authentic natural ingredients and their keen focus on the production methods of the company which manufacturer bakery ingredients and additives such as crumb softener. Besides the demand for substitution of chemical additives by natural sources, there is increasing consumer interest regarding the effect of food additives and preservatives on human health, which is boosting the segmental growth of the natural crumb softener market.
Enzyme technology is being increasingly used to address the issues arising in the bakery industry. Crumb softener and brighteners are basically part of a complex category of bread improvers. In recent times, poor quality flour and less protein content have been known to affect the texture and the nutrient quality of the bakery products. To ensure a consistent quality in all their products, manufacturers are constantly exploring ways to improve flours, which is expected to boost the growth of the crumb softener market. Crumb softener is used from large industrial bakeries to small artisanal bakers. Moreover, crumb softener is also a cost effective way to manufacture high quality bakery products, as they alleviate machinability problems and ensure high quality products with outstanding volume. Manufacturers like Puratos are also offering a new range of flour improvers, which also include crumb softener, with money-back-guarantee, to gain consumer trust about the high quality of the product. Currently, Europe is leading the crumb softener market and the Asia Pacific is expected to witness significant growth over the forecast period. In Europe, the demand for high quality bread is particularly high in U.K., and is aggressively expected to boost the growth in the crumb softener market.
Global Crumb Softener Market: Segmentation
On the basis of source, the crumb softener market is segmented as-
On the basis of product form, the crumb softener market is segmented as-
On the basis of end use, the crumb softener market is segmented as-
- Breads & loaves
The other segment includes end use products such as pretzels, tortillas and pizzas.
Global Crumb Softener Market: Key Players
Some of the key players operating in the global crumb softener market are Watson Inc., AAK (UK) Limited, Corbion Caravan, E. I. du Pont de Nemours and Company (Danisco A/S), Vantage Performance Materials, Bakels Worldwide, Lallemand Inc., Cargill, Incorporated., Oleon, Silbury Foods, CSM Bakery Solutions LLC, Bako Select, Mallet & Company, The Chemelco Group, Spell Organics Limited, AB Mauri UK & Ireland, BJC Specialties Co., Ltd., Masson Group Company Limited and Estelle Chemicals Pvt. Ltd. amongst others.
Global Crumb Softener Market: Key Takeaways
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The crumb softener market is mainly characterized by new and innovative product launches in the bread improvers range.
In 2013, bakery ingredient manufacturer Puratos launched a new range of bread improvers under the S500 Sense brand, which is targeted to enhance flour quality fluctuations in U.K, while maintaining the product taste profiles.
In 2016, the company Mirpain, which is a manufacturer of milling and bakery ingredients launched a new range of bread improver which is designed specifically to extend shelf-life stability and softness of the bread.
Opportunities for Crumb Softener Market Participants
Many of the crumb softener offered are not specific to the grain type used. In enzyme technology, increasing number of products are coming up which are substrate specific. The growing specialty bread market, which includes products manufactured from various sources steamrolls the development of substrate specific crumb softener. This change will also impact the versatility of crumb softener in the market.
Brief Approach to Research
A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
Key Data Points Covered in the Report
Some of the key data points covered in our report include:
- An overview of the market, including background and evolution
- Macroeconomic factors affecting the market and its potential
- Market dynamics, such as drivers, challenges and trends
- Detailed value chain analysis of the market
- Cost structure of the products and segments covered in the study
- In-depth pricing analysis, by key product segments, regions and by major market participants
- Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
- Analysis of the market structure, including a tier-wise categorization of key market participants
- Competitive landscape of the market, including detailed profiles of the top players in this market
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