Nutritious combinations of dried and blended plants, formed into powders, are referred to as greens powders. These powders have been formulated to deliver the best benefits of green leafy vegetables and others ontaining health-boosting minerals and vitamins. Already witnessing dcent popularity in the US, these greens powders are the latest product in the powder dietary supplements series - typically containing wheat grass, beets, pineapple, kale, spirulina, kelp, and green tea extracts. Some of the variants also contain pro and prebiotic, and digestive enzymes.
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APEJ Foreseeing Significant Growth, Following North America and Europe
North America’s market for powder dietary supplements has been estimated to observe healthy expansion through 2022, whereas the Powder Dietary Supplements Market in Asia Pacific excluding Japan will also witness substantial growth over the forecast period. Highly lucrative opportunities are likely to create revenue generation channels for players in China and India, as indicated by the study. Europe will also represent a lucrative market for powder dietary supplements manufacturers, as the regional analysis of global powder dietary supplements market projects Europe as a high-potential territory to possibly exceed the value worth US$ 2 billion towards the end of 2022.
Government Authorities in Developing Regions Pushing Powder Dietary Supplements Demand
Governments in developing economies including China and India are extending soaring contribution towards rising demand for powder dietary supplements, since recent past. While consumers in emerging countries are increasingly aware about the consumption of nutritional foods, health and wellness program promotions by governments are further encouraging consumption of powder dietary supplements. Developed regional markets for powder dietary supplements have been early adopters, accounting for a major revenue share in the global powder dietary supplements market.
Weight Loss Remains the Most Sought after Objective among Consumers of Powder Dietary Supplements
With escalating preference for healthy body weight and nutritional diet, dietary supplements have been experiencing visibly growing traction among consumers worldwide. The weight loss segment has been identified to optimally serve this demographic and is likely to demonstrate around 8% CAGR between 2017 and 2022, possibly reaching the revenue beyond US$ 6 Bn by 2022 end. While the estimated CAGR speaks for the growth potential of weight loss segment in the powder dietary supplements market, sports nutrition is also foreseen to attract significant share of the total powder dietary supplements market revenue.
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Global Powder Dietary Supplements Market: Competition Analysis
Extensive study of the global landscape for powder dietary supplements reveals key developmental strategies of the most prominent players in powder dietary supplements market. Some of the leading companies participating in the global powder dietary supplements ecosystem include Glanbia plc, Herbalife International, Inc, DuPont, DSM, Bayer AG, BASF SE, Abbott Laboratories, Amway Corporation, GlaxoSmithKline plc, Alphabet Holding Company, Inc., and Amway Corporation. A large number of these players are considering strategic partnerships as the key to enhanced market footprint, which include food and pharma leaders as well as food science research institutes. Brands are preferring partnerships for an improved product functionality and innovation.
GSK Consumer Healthcare Ltd. recently launched Horlicks Protein+ targeting the supposedly protein-deficient working professionals in emerging countries. An important strategic move by Nestle, the leader in the food industry, is being claimed to enable the company to stay ahead of the game in the global powder dietary supplements marketplace. As the current consumer demographic prefers a personalized approach to their dietary needs, Nestle recently announced a unique, nutrition program that makes use of top-of-the-line technology tools such as Artificial Intelligence, DNA testing, and Instagram for delivering a highly customized dietary recommendation that also includes powder dietary supplements. While a number of startups had already initiated this program to a limited extent, Nestle is profoundly expanding its reach.
Powder Dietary Supplements: Market Definition
Sourced from plants, animals, and aquatic resources, powder dietary supplements are consumed widely to reap the benefits of essential nutrients that have the biologically beneficial impact on human body. Powder dietary supplements typically include but are not limited to protein, vitamins, minerals, fatty acids, and amino acids. While some regions consider powder dietary supplements as fortified foods, a majority regions categorize powder dietary supplements under consumables and drugs.
About the Report on Powder Dietary Supplements Market
According to a recently released market research report on powder dietary supplements, a surging urge for leading an active lifestyle through consumption of healthier food will remain the chief driver impacting the growth of global powder dietary supplements market. The report anticipates the global market for powder dietary supplements to demonstrate robust expansion at 8.3% CAGR, reaching the valuation worth US$ 36 Bn by 2022 end. In addition to all the push and pull factors, the powder dietary supplements market report provides insights on important trends, practical growth opportunities, and key competition profiles.
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Global Powder Dietary Supplements Market Expected to Deliver Dynamic Progression until 2022
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