Cosmetic Wipes Market: Busy Lifestyle of Consumers Pushes up Demand for Cosmetic Wipes

Published: Fri Mar 01 2019

The  cosmetic wipes market is prognosticated to generate strong revenue growth on the back of increasing application of products in personal hygiene. Cosmetic wipes is mainly used as a feminine hygiene product for removing makeup, wiping sweat, and other purposes. Manufacturers are expected to largely focus on including natural ingredients to improve the demand of their products in the global cosmetic wipes market. This could be evidenced by the high demand for herbal cosmetic wipes in the market. Skin care is one industry anticipated to create a whole lot of market opportunities for cosmetic wipes vendors. Cosmetic wipes could be used in the treatment of hyperpigmentation and wrinkles.

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Use of Natural Extracts in Cosmetic Wipes Impresses Consumers

Skin care could be a highly lucrative industry where the global cosmetic wipes market is projected to see strong growth in the coming years. Increasing use of herbal cosmetic wipes and other leading trends are expected to work in the favor of the market. This could be evidenced by the rising popularity of cosmetic wipes that use aloe vera and other natural extracts. In the facial care industry, cosmetic wipes are foretold to gain demand due to the swelling growth in the sales of anti-aging and other related products.

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According to distribution channel, the global cosmetic wipes market is bifurcated into e-commerce, convenience store, drug store, modern trade, and other retail formats. Amongst these segments, modern trade could rank higher in the global cosmetic wipes market in terms of revenue share. By the end of 2022, its market is projected to attain a valuation of US$0.6 bn. It could post a 3.2% CAGR and gain a stronger share in the near future. Amongst other distribution channels, modern trade currently secures an over one-third of the global cosmetic wipes market on the basis of value.

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The level of competition in the global cosmetic wipes market could increase due to the rising awareness about multifunctional features and value-added benefits of products offered by vendors. Growing concerns over skin care and high adoption of cosmetic wipes in leading regions are predicted to create more demand in the global cosmetic wipes market. Increasing use of facial wipes could positively reflect on the growth of the global cosmetic wipes market. Players are forecast to spend more on research and development to come up with novel offerings in the global cosmetic wipes market. Use of specialty fibers could be a common scenario observed in the global cosmetic wipes market.

The global cosmetic wipes market witnesses the presence of top players such as Nice-Pak Products, Svenska Cellulosa Aktiebolaget SCA, Kimberly-Clark Corporation, Procter & Gamble Co., and Johnson & Johnson. The report gives a broad analysis of the global cosmetic wipes market’s vendor landscape as it sheds light on recent developments, market figures, and other aspects of the leading players profiled.
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