Non-Potato Veggie Chips Market Value Chain, Dynamics and Key Players 2018 to 2028

Published: Fri Mar 01 2019

Non-potato veggie chips market is likely to witness the trend of innovative product offerings across the globe. Manufacturers in non-potato veggie chips market are anticipated to gain significant opportunities with growing demand for non-GMO and functional ingredients. Rising cases of gluten allergy along with related diseases is expected to stimulate the demand and supply for non-potato veggie chips. Shifting consumer taste preferences is anticipated to influence the key players and manufacturers in non-potato veggie chips market to introduce new flavors, thereby paving ways for expansion of customer-base. However, fluctuating prices of vegetables, and increasing cost of raw materials is expected to hamper the growth of non-potato veggie chips market.

Rapidly increasing demand for non-potato veggie chips with a spell of plant and root veg products in the shelves is anticipated to push the growth of non-potato veggie chips market. Key players and manufacturers in non-potato veggie chips market are taking immense efforts in developing provisions for customers for customization and choice of flavors. Manufacturers in non-potato veggie chips market are focusing on developing non-potato veggie chips with potential health properties as they play an important role in appealing the customer base. Prominent companies in non-potato veggie chips market manufacturing cassava chips are planning to increase the production of products such as seaweed that hold potential low-fat qualities, minerals and vitamins.

Market Outlook

Non-Potato Veggie chips are crunchy snacks prepared by either frying, baking or dehydration. Among various categories of vegetables, root vegetables and leafy vegetables are popular. Carrot, cassava, Jerusalem artichoke, and zucchini form major segments under root vegetables, and kale and spinach famous among leafy vegetables for veggie chips preparation. The chips are generally flavored with spices such as pepper, cajun spice, allspice, basil, chipotle powder, paprika, dried chives and other flavoring ingredients. Commercially produced chips often contain preservatives. The inclusion of various nutrition-rich vegetables and advancements in processing technology is supporting the market growth of Non-Potato Veggie chips. These snacks are mainly consumed as snack foods either directly or along with accompaniments such as dips and sauces or cheese. Non-Potato Veggie chips are projected to sustain an exceptional demand over the forecast period 2018 to 2028.

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Reasons for Covering this Title

The critical success factors influencing the growth of Non-Potato Veggie Chips market is backed by rising awareness among consumer groups regarding healthy foods and improved distribution mainly through e-commerce.  In the last few years, the rise in concerns related to obesity specifically in the western region including North America and Europe has boosted demand for non-potato veggie chips. Along with the increase in obesity, there has been an increase in other health disorders including cardiovascular diseases and diabetes. The higher tendency for carbohydrate fast foods especially in the young age groups has resulted in an increase in obesity among these age groups. Increase in awareness over social media and health experts, nutritionist suggestions of inclusion of small meals comprising of healthy snacks including veggies snacks has encouraged consumers to buy more non-potato veggie chips. 

Higher dependence on fast foods which are carbohydrate and fats rich with lower nutrition is encouraging consumers to rely on snacks which are healthier. Advancements in vegetable processing and, dehydration along with innovations in the packaging of snack foods is also supporting the Non-Potato Veggie Chips market. Increase in the consumption of chips as snacks in cinema halls, amusement parks, malls, fast-food chains, and restaurants, and also events have boosted non-potato veggie chip sales. Higher availability and low priced snacks have raised non-potato veggie chips consumption globally to a greater extent.

Innovations in packaging include features like eye-catching, retains the freshness of snack foods, informative, convenience, and biodegradable/ environmentally friendly. Augmentation in technology has introduced newer forms of chips which is gaining attention among young age groups and is leading to positive growth in the market. A specific feature of non-potato veggie chips of low calories and enhanced nutrition with higher health benefits is driving traction among producers to launch newer and healthy products.

Global Non-Potato Veggie Chips: Market Segmentation

On the basis of Source, the global Non-Potato Veggie Chips has been segmented as –

Root Vegetable Chips
Carrot Chips
Cassava Chips
Jerusalem Artichoke Chips
Turnip Chips
Parsnip Chips
Sweet Potato Chips
Zucchini Chips
Leafy Vegetable Chips
Kale Chips
Spinach Chips
On the basis of flavor, the global Non-Potato Veggie Chips has been segmented as –

Classic Salty
Salt & Pepper
Cheese & Onion
Jalapeno and
On the basis of End-Use, the global Non-Potato Veggie Chips has been segmented as –

Snack foods
Baked foods accompaniments
Soups toppings
On the basis of Distribution Channel, the global Non-Potato Veggie Chips has been segmented as –

Direct Sales
Indirect Sales
Hypermarkets / Supermarkets
Convenience Stores
Specialty Retail Stores
Traditional Grocery Stores
Online Retailers
Global Non-Potato Veggie Chips: Key Players

Some of the key players operating in the global Non-Potato Veggie Chips are Calbee, Beanitos, Terra, Food Should Taste Good, JicaChips, Scrubbys, Yum Yum, Trafo, Sensible Portions and Uprooted.

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Opportunities for Market Participants

North- America holds the lion's share in the Non-Potato Veggie Chips Market regarding volume and market value. However, other regions like Asia-Pacific are emerging as newer destinations for Non-Potato Veggie Chips with higher availability if vegetable production and consumption. Increase in income levels along with changing consumption patterns will drive higher market growth in the Asia-Pacific region for non-potato veggie chips. The market concentration varies with the raw material used for the non-potato veggie chips production.

Growing preferences and availability of various forms of cassava chips in African and Asia regions are supporting cassava chips market. Carrot chips are setting a new trend in North America. Mass production of a variety of non-potato veggie chips is carried in the U.S. with significant distribution channel being supermarkets.

Brief Approach to Research

A modelling-based approach is followed and triangulation methodology to estimate data covered in Non-Potato Veggie Chips report. A detailed market understanding and assessment of the product type, flavor and end-uses of the product segments included in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

Key Data Points Covered in the Report

Some of the critical data points covered in Non-Potato Veggie Chips report include:

An overview of the Non-Potato Veggie Chips, including background and evolution
Macroeconomic factors affecting the Non-Potato Veggie Chips and its potential
Non-Potato Veggie Chips dynamics, such as drivers, challenges, and trends
Detailed value chain analysis of the Non-Potato Veggie Chips
The cost structure of the products and segments covered in the study
In-depth pricing analysis, by key product segments, regions and by major market participants
Analysis of supply and demand, such as top producing and consuming geographies, imports/exports, and overall trade scenario
Analysis of the Non-Potato Veggie Chips structure, including a tier-wise categorization of key market participants
Competitive landscape of the Non-Potato Veggie Chips, including detailed profiles of the top players in this market
This analytical research study imparts an all-inclusive assessment on the market, while propounding historical intelligence, actionable insights, and industry-validated & statistically-upheld market forecast. Verified and suitable set of assumptions and methodology has been leveraged for developing this comprehensive study. Information and analysis on key market segments incorporated in the report has been delivered in weighted chapters. A thorough analysis has been offered by the report on

Market Dynamics
Market Size
Market Segments
Demand & Supply Trends
Current Issues and Challenges
Companies and Competitor Landscape
Value Chain
Regional Segments Analyzed Include

North America (U.S., Canada)
Latin America (Mexico. Brazil)
Western Europe (Germany, Italy, France, U.K, Spain)
Eastern Europe (Poland, Russia)
Asia Pacific (China, India, ASEAN, Australia & New Zealand)
Middle East and Africa (GCC, S. Africa, N. Africa)
Compilation of authentic and first-hand intelligence, insights offered in the report are based on quantitative and qualitative assessment by leading industry experts, and inputs from opinion leaders & industry participants around the value chain. Growth determinants, macroeconomic indicators, and parent market trends have been scrutinized and delivered, coupled with the market attractiveness for each market segment encompassed. Qualitative impact of growth influencers on the market segments across regions has also been mapped by the report.

Highlights from the Report

Elaborated scenario of the parent market
Transformations in the market dynamics
Detailed segmentation of the target market
Historical, current and forecast market size based on value and volume
Latest industry developments and trends
Competition landscape
Strategies adopted by the market players and product developments made
Potential and niche segments, along with their regional analysis
Unbiased analysis on performance of the market
Up-to-date and must-have intelligence for the market players to enhance and sustain their competitiveness

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