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The household air care products market is envisaged to witness expansion while riding on growing concerns over the spread of chronic respiratory diseases such as asthma and allergies. Natural household air care products could largely benefit from low preference for products with harmful chemicals. Household air care products that include harmful chemicals may have a negative impact on the health of consumers, especially in confined spaces such as a home. However, there could still be a strong attraction for artificial scents in the global household air care products market.
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According to sales channel, the global household air care products market is divided into different segments, amongst which ecommerce is prognosticated to exhibit quicker expansion until the concluding forecast year. However, grocery store could be a sought-after segment of the global household air care products market. On the other hand, sales channels such as convenience store, modern trade, and other retail formats are foretold to make some contribution to the global household air care products market.
Manufacturers of household air care products may continue to focus on attractive segments to gain a strong foothold in the market. They are expected to explore new markets for expanding their presence and increasing their share in the global household air care products market.
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Competitive Landscape
The global household air care products market witnesses the presence of top players such as Church & Dwight Co., Inc., Air Delights, Inc., Henkel KGaA, SC Johnson & Son, Inc., and Reckitt Benckiser.
NB: Apart from the companies mentioned above, the report profiles other prominent ones, including J.K. Helene Curtis Limited, The Yankee Candle Company, Inc., and Earth Chemical Company Ltd.
Additional Questions Answered
The global household air care products market report answers key questions such as:
- What are the primary growth factors of the global household air care products market?
- How will Europe maintain its lead in the global household air care products market?
- Will floral remain a preferred fragrance for household air care products?
- On what basis will market players compete against each other?