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In order to capitalize on growing popularity of foosball, the manufacturing companies are ameliorating their production capacities and venturing into strategic collaborations to achieve their business goals. Furthermore, foosball table companies are introducing new products with incremental improvement over the previous versions with additional features to offer new value to customers.
- In 2018, Imperial International, a chief division of H. Betti Industries, Inc., was declared as the exclusive distributor of Garlando Sports & Leisure for multiple products, including foosball tables, tennis tables, and accessories in the US. This new partnership was aimed at enabling Garlando to have improved access to untapped customer segments across the US, thereby strengthening its revenue potential.
- In 2018, Brunswick Corporation made an official announcement that a spin-off of its fitness business has been authorized by its Board of Directors. As per this transaction, the fitness business of Brunswick will be a standalone and independent company ‘FitnessCo’ and will deal with game tables & furnishings and commercial fitness equipment.
Comprehensive profiling of other market players has been offered in the report. Leading players operating in the foosball equipment market include Blue Wave Products, Inc., Carrom Company, Bonzini USA, Escalade Sports, Gold Standard Games (Shelti), KICK Foosball, René Pierre, Great Lakes Dart Mfg., Inc., The Valley-Dynamo Limited, and Warrior Table Soccer.
Smart Foosball Tables Gain Popularity with Emphasis on Enhanced Functionalities
Technology, as an ever-evolving enabler, has immensely increased productivity, since the ability of computer systems to perform complex tasks remains unmatched. Similarly, technology has also empowered reformations in the arena of sports equipment vis-à-vis efficiency and performance, including foosball table. Penetration of technologies, such as Artificial Intelligence and IOT, are beginning to make inroads in manufacturing framework of foosball tables alongside surging demand for smarter products.
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Brands offering smart foosball tables are introducing a feature of personalized tweets, wherein the companies will make tweets for encouraging players via their own official accounts. This, in turn, works in favor of brand recognition and also facilitates large-scale user engagement. Technology-enabled or smart foosball tables host responsive apps that offer display of scores and leaderboard in real-time, which helps the players to make last-minute changes in their respective strategies. Valuable additions, such as audio cheering sections and overhead high-speed camera, are being introduced in foosball tables to take performance and efficiency attributes a notch higher.
Brands Eyeing on Niche Opportunities that Brim Across Developing Economies
Foosball has been long famed and celebrated as traditional table soccer, on account of its analogy with the original sport of football. Soccer enthusiasts across regions such as Europe are resorting to foosball tables for great experiences and added convenience. This, in turn, is creating sustained opportunities for manufacturers of foosball tables to introduce distinguishable offerings and enhance their net profit.
While sales of foosball tables continue to witness exponential growth in developed economies, the adoption is at a nascent stage in emerging economies. Rising cognizance of foosball as a fun indoor activity in developing regions is gaining considerable momentum. Foosball table companies are eyeing niche opportunities across the emerging regions and are investing in aggressive marketing strategies to enhance their geographical reach. In addition, foosball table manufacturers are also adding intricate details into their products, including vintage designs and attractive embellishments for the foosball fanatics, who seek beyond monotonous patterns.
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