Alliance Tire Group (ATG) partners with KNOLSKAPE for Sales Capability Enhancement

Published: Thu Mar 28 2019

Alliance Tire Group (ATG), a Yokohama Group Company has partnered with KNOLSKAPE to enhance the sales capabilities of their sales managers across India, ASEAN, SAARC, and EMEA regions.

ATG has its presence around the world in producing and selling ‘off-highway tires’, supporting fields, mines, forests and factories. With the sales capability development initiative, the organization looks to augment its marketability across various regions to support the business growth.

The program, aptly titled "Astra" – ATG Sales Training is an 8-month, highly experiential learning journey which incorporates simulations, boardgame activity-based solutions, and business impact projects geared to improve business acumen, consultative selling, negotiation, strategic sales management and executive excellence capabilities and equip the team to deliver on the promise of global expansion.

"We aim to equip our people with stronger sales capabilities. Moving away from a traditional classroom training, we conceptualized learning method which is related to on-the-job experience of the participants. KNOLSKAPE’s solution caters to our specific needs in terms of the capabilities, the methodology as well as the application and impact," says Rajeev Singh, CHRO at ATG.

About this partnership, KNOLSKAPE Founder & CEO, Rajiv Jayaraman adds, "We are thrilled about this partnership with Alliance Tire Group, because we share a common mission of delivering superior value to our customers through innovation and technology. Our goal, through this intervention, is to deliver high learning and developmental impact at ATG so that they may deliver strong outcomes for their customers".

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