Argan is an endemic Southwestern Moroccan tree that has been a remarkable North African tree species over the years. The essential oil extracted from the Argan tree nuts is referred to as Argan oil and is widely used for its nutritional, botanical, and bio-ecological value. Besides cosmetic properties that predominantly drive Argan oil demand worldwide, Argan oil possesses a wide range of pharmacological and nutritional properties, which further extend its popularity and applicability.
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The global revenue of Argan oil market is foreseen to reach a value in excess of US$ 6 Bn by 2022 end, as depicted in the newly released Argan oil market report. The report expects global Argan oil market to experience moderately paced expansion over the next five years, according to the assessment performed for the forecast period 2017-2022. The report is an exhaustive examination of the global Argan oil market during the said tenure and offers all-inclusive actionable insights on all the facets of Argan oil market at a global level.
Unique Health Benefits of Argan Oil Generating High-potential Opportunities in Argan Oil Market
Traditionally recognized for a wealth of cardio-protective properties, Argan oil is extensively used in treating various skin infection conditions. Moreover, a recent research has found out that the application base of Argan oil is widening – associated with the basic cardio-protective peculiarities. Argan oil is also found to possess unique organoleptic attributes, enabling it to create a multimillion dollar international market in the edible oils sector. Escalating consumer awareness about including essential edible oils in their dietary routine is expected to create highly competitive opportunities for Argan oil producers and processors in the near future.
Tourism Industry Endorsing Intangible Traditional Socio-economic Heritage of Argan Oil Production in MEA
Sustainable tourism has been an effective source income for rural population over the decades. A number of active local cooperatives in the Argan oil production space that are based in the Middle East and North Africa have been lately gaining encouragement and strong support by BMZ (the German Federal Ministry for Economic Cooperation and Development) and GIZ (the Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH).
Both the authorities are promoting the initiative of sustainable tourism with an objective to uplift several women’s cooperatives that dedicatedly form a sizable workforce in traditionally significant Argan oil production practices. Furthermore, ecotourism – collectively with local tour operators and hotels - brings in exotic visitors who are ideal potential customers for traditionally significant practices such as Argan oil production. This and more such activities are expected to fuel the argan oil market growth in the near future.
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Local Argan Oil Producing Companies Gaining a Boost through Authoritative Financing
Financial support to Argan oil producing cooperatives has enabled several of them to implement the use of state-of-the-art machinery for various production steps – translating into improved product quality and quantity. In recent years, GIZ has sponsored equipment such as oil filters and pressed, roasting machines, and filling devices, in addition to providing financial aid for women’s professional training covering both business and technical aspects of a typical Argan oil production cooperative. Local companies are thus increasingly proposing and executing sophisticated marketing strategies to consistently push Argan oil sales, which offers an optimistic outlook to the Argan oil market scenario.
Competitive Analysis: Global Argan Oil Market Space
The report on global Argan oil market entails in-depth insights on the competitive scenario in the Argan oil ecology. While Argan oil production has been following a set of traditional practices over the years, a number of key players in the global marketplace for Argan oil are focusing on innovating the Argan oil production technologies – prominently targeting an extended shelf life and improved efficiency of the product. Several stakeholders in the global Argan oil value chain are also augmenting investments in ongoing process amendments to achieve strategy optimization, financial flexibility, and long-term opportunity tracking. Among the leading multinational players participating in the global Argan oil market competition, a majority are investing efforts in R&D of innovative and effective substitutes – as a product differentiation strategy.
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Argan Oil Market Projections & Future Scenario Analyzed until 2022
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