Growing Up Milk Market Prognostications Highpoint Positive Revenue during Forecast Period, 2018-2027

Published: Tue Apr 09 2019

Reliable and accurate qualitative and quantitative conclusions about the growth of the growing up milk market are presented in the report. The Fact.MR report provides readers with the most important insights about potential opportunities, growth prospects, and recent developments in the growing up milk market. Through comprehensible segmented of growing up milk market, the report provides in-depth information about growth of the market in a seamless way.

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Growing up milk products are marketed as formula milks with higher levels of nutrition, including vitamins, proteins, iron, and minerals, indented for toddlers aged between one to three years old. Growing up milk products can compensate for inadequate nutritional supplies during the tradition phase of infants.

Parents Turning to Growing Up Milk Products for Extra Nutrition Boosts Growing Up Milk Market Growth

Despite of the declining birth rates in developed nations, a rapidly surging number of working women has hugely contributed to the recent rise in demand for nutritional supplements and growing up milk products. Parents are majorly relying on growing up milk products to meet the nutritional needs of toddlers to ensure that they grow strong.

To attract a larger consumer base, manufacturers in the growing up milk market are fortifying growing up milk products with minerals, vitamins, and prebiotics that can enhance toddlers’ nutritional intake and improve their immunity. Furthermore, market players are expanding the range of their target consumers by introducing growing up milk products for older infants to meet the burgeoning demand for nutritional supplements for toddlers.

Burgeoning Birth Rates in the Asia-Pacific Provide a Fillip to Growing Up Milk Product Sales in the Region

According to the National Health and Family Planning Commission (NHFPC) statistics, after China dropped its one-child policy, the number of births in the country increased by 7.9% to reach 17.86 million in 2015 over 2014, and the number is likely to stand between 17-20 million in 2020. According to the World Fertility report published by the United Nations (UN), fertility rates in Asia remained relatively higher in Asian countries during 2010-2015, which creates a lot of sales potential for growing up milk products in Asian countries. Manufacturers in the growing up milk market are aiming to capitalize on the growing concerns among parents about the importance of toddler health to amplify sales of growing up milk products in the region, in the foreseeable future.

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Governmental Resistance Towards Breast Milk Substitutes Impedes Growing Up Milk Market Growth

The marketing strategies adopted by leading manufacturers and distributors in the growing up milk market have invited criticism from governmental organizations, including the World Health Organization (WHO). For example, WHO declared in one of its official statements that follow-up formula products are "unnecessary" and "unsuitable" for the growth and development of toddlers.

Additionally, the European Commission has imposed stringent regulations, such as Commission Directive 2013/46/EU on follow-up formula products. The Commission also modified to labelling requirements for substitutes for breast milk by delegating the Regulation (EU) 2016/127, which is likely to come in effect in 2020. Stringent regulations and unfavorable recommendations from governing bodies may create more challenges for growing up milk market players in the upcoming years.

Competitive Landscape

The report enlists leading stakeholders in the growing up milk market and provides useful information about important developments in the winning strategies of leading players in the growing up milk market. This section in the Fact.MR study aids readers to fathom the most recent developments in the growing up milk market with the help of insightful information about the leading manufacturers and other stakeholders in the market. Market players featured in the report include Nestlé SA, Danone, Abbott Laboratries, Kraft Heinz Co, Mead Johnson Nutrition Co., Meiji Holdings Co. Ltd., FrieslandCampina N.V, Hain Celestial, Hero group, and DePaul Industries.

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