Deodorants is a type of personal hygiene product applied to different parts of the body to prevent unpleasing body odor caused by perspiration and bacterial action. These may also contain scents and perfume fragrances and are predominantly bactericidal in action. Deodorants are usually applied on underarms and feet. Antiperspirants may be considered as a subcategory of deodorants which are particularly functional in preventing the flow of sweating among users and notably contain antimicrobial agents.
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Deodorants are increasingly gaining more space in personal grooming and hygiene of populations. Their popularity is notably fueled by the long-term action on the body odor, overall freshness, and hygiene. The advent of deodorants with formulations and with versatile functions is a key factor aiding in the rapid and steady evolution of the deodorants market. With scents and fragrances occupying a central part of grooming routines among both men and women, the demand for deodorants has been receiving sustained boost in various parts of the world. The rising living standards of people in various parts of the world and the growing affordability of premium products are factors catalyzing the growth of the global deodorants market. In recent years, efforts have been made to mainstream the uptake of natural deodorants that are also equally functional, especially among consumers in various developing and developed regions. The demand for deodorants that have vast appeal among young adults is expected to confer considerable lucrative prospects to market players, especially in emerging markets.
Fact.MR expects to market to chart attractive evolution trajectories over the next few years, driven by aforementioned trends. The global deodorants market is projected to rise at a promising CAGR of 7.1% during the forecast period of 2017–2022. Expanding at this pace, the market will reach a revenue worth of US$30,000 Mn by the end of 2022.
Increasing Emphasis on Hygiene makes Deodorants Staple in Personal Care Routines
The worldwide demand for deodorants among consumers is increasingly reinforced by the changing lifestyles and intensifying focus on personal hygiene. The proclivity of a growing number of people toward a pleasing body odor and feeling fresh throughout the day is fueling the demand for deodorants in personal care routines. The need for protecting against perspiration and the consequent foul body odor is propelling the uptake of deodorants. The deodorants market is substantially propelled by the constant launches of body sprays with new fragrances and scents in the personal care industry, especially in emerging economies. Deodorant brands are focusing on exotic fragrances along with functionality and long-lasting protection to gain increased traction among consumers. The growing frequency of usage of deodorants among female consumers in emerging and developed regions is a notable factor driving the market.
Inclination of Consumers toward Natural as well as Functional Deodorants open Lucrative Avenues
The benefits deodorants confer on consumers center on the following key parameters: functionality, long-last protection, and scents. A key aspect that is gathering steam in the deodorant market is the demand for products made with natural formulations. This is in part attributed to the growing awareness about the harmful effects some chemicals can have on the skin, particularly the underarm skin. The popularity of natural formulations in deodorants is rising as these help in maintaining the natural pH and moisture levels of the body where they are used. Deodorants made with natural/botanical oils are gaining popularity among consumers with sensitive skin. Another trend opening new avenues in the deodorants market is focus of brands on youth. This is notably witnessed in recent marketing messages on the scents and fragrances in deodorants.
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Attractive Designs and Packaging allure Deodorant Consumers
The functionality and versatility of deodorants has been a central aspect of product marketing for quite some time. Recent trends suggest that deodorant brands are tweaking with designs and the entire packaging to chart new growth trajectories in the market. They are focused on launching deodorants with attractive designs and innovative packaging styles. These aspects are proving to be pivotal in product differentiation in the deodorants market. A growing number of consumers are also become aware on sustainable packaging for deodorants, thereby creating a new avenues for brands to increase their product reach.
The report on the global deodorants market offers a comprehensive assessment of the company profiling, key growth strategies adopted by various players, and recent measures adopted by top companies to stay ahead of others. Some of the prominent players operating in the deodorants market are Avon Products, Inc., Beiersdorf Aktiengesellschaft, CavinKare Pvt. Ltd., Church & Dwight Co., Inc., Colgate-Palmolive Company, and Henkel AG & Co. KGaA. Some of the other players vying for sizeable shares are Adidas AG, Lion Corporation, The Procter & Gamble Company, and Unilever PLC.
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Deodorants Market Showcases Positive Demand for Major Product Categories during Forecast Period
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