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Residential Electric Grill Market - Key Insights
- The residential electric grill market recorded a volume CAGR of over 7.0% during the period, 2013 to 2018. Residential electric grill have been driven by their benefits over their counterparts, in terms of environmental footprint, ease of use and convenience, and ability to grill meat & vegetables indoor.
- In 2018, residential electric grill sales were estimated in excess of 3,200 thousand units, and are expected to register a Y-o-Y growth at 7.6% in 2019. The upward trend of product premiumization, led by manufacturer efforts toward innovative developments that feature integrated connected technologies, continues to complement growth of the residential electric grill market.
- North America continues to lead the residential electric grill market, with sales in 2018 estimated in excess of 1000 thousand units. Nearly 30% of the region’s demographic estimated to use a grill or smoker, according to the Hearth, Patio & Barbeque (HBPA).
- East Asia is expected to witness a relatively faster growth than other regional markets for residential electric grill. Volume sales of residential electric grill in East Asia are forecast to record a CAGR of 9.0% through 2028.
What are Key Growth Determinants of the Residential Electric Grill Market?
- Growing popularity of barbeque as a fast-growing "cuisine" trend, second to healthier eating, continues to underpin residential electric grill sales.
- As the confidence in the world economy stabilizes, consumers are willing to spend more on trending food cuisines and relevant products, and electric grills are no exception. It is highly likely that interest of consumers will incline toward ancillary purchases, such as electric grill accessories.
- Portability has become a sought-after feature in residential electric grills, with manufacturers focusing on offering enhanced properties such as light-weight and durability. Gains will increase as the all-terrain, compact, and collapsible features facilitate grilling activities on-the-go.
- Electric grills sales for residential use will also remain driven by their benefits over charcoal and gas grills by alleviating restrictions apropos of apartment barbecuing.
- Growth in the new housing construction activities worldwide have been guiding purchases of various household appliances, and its impact on residential electric grills sales has also been significant.
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Market Shares Remain Clustered among Leading Players
Leading players in the residential electric grill market will continue to account for approximately half share of the market collectively. This consolidation has placed these players to benefit significantly from controlling supply for larger part of the economy. These players are further entering into merger & acquisition and partnership activities with regional players, so as to expand their cooking products platform by exploiting their innovative technologies. Additionally, investment in R&D continues to remain a key portfolio expansion strategy of the residential electric grill market players. Regional players are expected to account for nearly 20% share in the residential electric grill market, thriving through adoption of key strategies such as product innovation and competitive pricing.
Competitive Assessment
Key players operating in the residential electric grill market include Koninklijke Philips, The Middleby Corp., Robert Bosch, Kenyon International, Inc., Weber-Stephen Products Llc, Hamilton Beach, Black & Decker Corporation, Char Broil Llc, Masterbuilt Manufacturing LLC, DeLonghi SpA, Roller Grill International, Midea Group, and RH Peterson Co.
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