Elemental Formula Market to Witness Elevated Growth during the Assessment Period, 2018-2028

Published: Thu Apr 18 2019

A recent research study published by Fact.MR on ‘Elemental Formula Market’ offers valuable as well as actionable insights into the overall elemental formula market and growth prospects over the forecast period. The report on elemental formula market also sheds light on various factors influencing growth of the market along with overarching trends shaping the market growth. Moreover, the report on elemental formula market offers a detailed analysis of the micro as well as macro aspects that are instrumental to analyze growth of elemental formula market over the assessment period.

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The market dynamics of elemental formula market discussed in the report on elemental formula market talks about various facets, including trends, drivers, restraints, and opportunities, having deep-rooted influences on the market growth. Moreover, the report on elemental formula market also sheds light on the untapped potential in the market space for the readers to consider from an investment-making standpoint. Moreover, this report on elemental formula market gives a qualitative analysis along with a quantitative one, which gives a clear picture of the overall elemental formula market to all the readers.

Sales Underpinned by Growing Consumer Awareness about Infant Nutrition Needs

Nutritional deficiency in infants coupled with infant deaths caused due to lack of vitamins are among the most widespread health concerns in end-users worldwide. According to a WHO report on infant mortality, more than 4 million infant deaths occurred in 2016. Though, this number has declined considerably in the past 15 years, main regulatory organizations across the globe are spreading awareness pertaining to infant health fundamentals among the end-users. With infant survival gaining traction as one of the most important aspects of infant health programs, governments are increasingly taking initiatives to make end-users aware of infant nutritional needs. Even the leading players in elemental formula market have been conducting consumer awareness programs targeting women specifically to make them aware of the importance of balanced diet for infants. Owing to the burgeoning awareness programs about nutritional requirements of infants being conducted by governments, global elemental formula market is likely to witness impressive growth in the forthcoming years.

Surging Incidences of Hypoallergenic Disorders in Infants

Increasing incidences of hypoallergenic disorders among infants and young infants, coupled with the growing birth rates in recent past, has fuelled demand for elemental formula  from end-users seeking safe nutritional supplements for their new-born babies. According to the WHO and UNICEF estimations, more than 2-3% of new-born babies and young infants across the world are suffering from hypoallergenic disorders, and are intolerant to cow milk proteins. Owing to the growing health concerns of infants allergic to cow milk nutrients, end-users are seeking effective infant formulas, such as elemental formula, which in turn is likely to underpin gains in elemental formula market. Furthermore, with several governments and health organizations worldwide taking initiatives for improving outcomes of Cow's Milk Protein Allergy (CMPA) and hypoallergenic disorders, the adoption of elemental formulas is likely to increase even more.

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Nutritional Modifications in Infant Food - Key Growth Strategy of Players

Burgeoning demand for highly effective infant nutritional formulas has led elemental formula manufacturers to focus on enhancing the quality of infant nutrition food. Introduction of cutting-edge technologies and significant investment in research, leading market players are creating nutrition-rich supplements for babies to expand their foothold in elemental formula market. Manufacturers are adopting novel ingredients to attain better metabolic outcomes and lure wider consumer base. For instance, Similac® recently got recognized as the first leading infant formula brand labeled with no artificial growth hormones. Manufacturers are increasingly leveraging advanced neonatal care researches to achieve long-term developmental outputs of infant nutritional products which are likely to bring tremendous changes in elemental formula market.

Growing Premature Birth Rates Necessitating Adoption

According to the World Health Organization (WHO), more than 15 million babies born annually are premature. Preterm birth is considered to be one of the leading causes of infant mortality. In a bid to boost the survival rate of premature infants, key players in the elemental formula market continue to focus on effective, nutrition-rich infant food supplement offerings. These efforts of players are further backed by initiatives of governments and authoritative organizations to enhance the outcomes of preterm births. For instance, Johnson & Johnson joined hands with Plan International Canada, the government of Canada, non-profit organizations World Vision and Save the Children to create a novel initiative Born On Time. Through Born on Time, they have been making efforts to improve newborn survival.

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