The latest study published by Fact.MR, titled "Marketing Resource Management Market: upward trajectory at an impressive CAGR of nearly 10% over the forecast period, 2018 to 2028." which encloses important data about the production, consumption, revenue and market share, merged with information related to the market scope and product overview.
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Marketing resource management market continues to remain largely concentrated among the emerging companies, while Tier 1 market players are focusing on global expansion through acquisition of their local competitors, according to a new Fact.MR study. A primo LLC’s acquisition of ADAM Software to offer integrated marketing operation solutions, and Broad ridge Financial Solutions Inc.’s acquisition of Mackay Williams for expanding its market intelligence business, are primary examples of such expansion strategies of leading players.
The marketing resource management (MRM) market is highly fragmented as vendors focus on domestic players. Tier 3 players in the marketing resource management (MRM) market continue to remain focused on small and medium businesses due to cost advantage. The market fragmentation can be gauged from the fact that these tier 3 players account for nearly 80% revenue share of the global marketing resource management (MRM) market. Tier 3 companies are looking to scale up through partnerships with large players. For instance, Allocadia and Percolate initiated a strategic collaboration that was focused on using the expertise of both the companies in terms of content marketing platforms and marketing performance management to deliver a marketing process with better visibility.
Business organizations, in particular, small enterprises are actively adopting could-based solutions to capture rapid return on investment (ROI). In addition, the emergence of cloud-based solutions has significantly reduced the time required in managing marketing resources. While small-scale businesses are actively adopting cloud-based marketing resource management (MRM) solutions for less amount of investment involved, larger enterprises are utilizing cloud-based marketing resource management (MRM) solutions to achieve greater control over their digital marketing assets. To accommodate this increasing demand, prominent market vendors in the marketing resource management (MRM) market are focusing on offering cloud-based MRM solutions.
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The competitive landscape section offers a dashboard view of leading players in the marketing resource management (MRM) market. Detailed company profiles can be found that deliver product offerings, key business strategies and market shares. Few of the key players profiled in the marketing resource management (MRM) market report include Aprimo, LLC, BrandMuscle, Inc., IBM Corporation, Broadridge Financial Solutions, Inc., Percolate Industries, Inc., SAP SE and Bynder B.V.
In the throes of the modern marketing transformations, B2C marketers are rethinking the role of marketing resource management, with a tranche of new user-friendly tools substituting legacy MRM solutions with agile alternatives. Current marketing resource management market is highly fragmented in nature, with several vendors offering overlapping functionality. B2C marketers are steadily ditching legacy platforms with new tools that offer an easy-to-use, modular, approach to certain MRH use cases. Challenges in navigating through jam-packed space of overlapping vendor capabilities for selecting proper MRM tools as per requirement is a key growth deterrent for the marketing resource management market.
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Marketing Resource Management Market: upward trajectory at an impressive CAGR of nearly 10% over the
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