An increasing number of diseases and various health concerns brought about by poor lifestyle, stress, pollution, and other factors are pushing people to move to more healthy food ingredients in their day-to-day consumption. This shift towards health consciousness is acting in favor of the concentrated tomatoes market, pushing consumption and sales in the worldwide market. Application of concentrated tomatoes in food and beverages has witnessed a spur in the recent years. Concentrated tomatoes can be blended with juices and soups and can also be mixed in breakfast smoothies; this trend is fast gaining traction among people.
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Rising Application of Concentrated Tomatoes in Cosmetics & Personal Care Products to Drive Market Revenue Growth
Concentrated tomatoes are produced by extracting the liquid from ripe tomatoes and have a rich flavor with a red hue. Concentrated tomatoes contain increased amounts of nutrients such as lycopene, magnesium, vitamins, potassium, and other useful antioxidants, and are used to enhance health of the eyes, heart, brain, bones, as well as skin. Low in calories and zero on cholesterol makes concentrated tomatoes safe for human consumption. These attributes of concentrated tomatoes have led to an increased adoption in various applications in the food and beverages, pharmaceuticals, and cosmetics and personal care industries. Of these industries, demand in the cosmetics and personal care sector is anticipated to witness the highest growth rate during the forecast period 2018 – 2028.
Disease Fighting Capabilities to Promote the Application of Concentrated Tomatoes in the Pharmaceutical Sector
Lycopene – a vital antioxidant present in concentrated tomatoes – is believed to improve cardiovascular health by improving flow-mediated dilation, which is a measure of the ability of blood vessels to relax and function. Consuming concentrated tomatoes can help in keeping the heart healthy and reduce instances of heart diseases. This is anticipated to boost the demand and consumption of concentrated tomatoes during the forecast period.
The demand for concentrated tomatoes is expected to increase significantly in the coming years, owing to the inherent cancer fighting properties of tomato concentrate. Concentrated tomatoes are specifically used to treat cases of prostate cancer and this has boosted the adoption of concentrated forms of tomatoes significantly. Concentrated tomatoes contain phytochemicals – vital compounds that reduce the chances of prostate cancer growth and also help in killing the cancerous cells. Processing increases the nutritional value of tomatoes and enhances the content of lycopene, which can then be easily absorbed in the human body. This triggers the antioxidant activity, thereby decreasing the risk of cancer. Increased use of concentrated tomatoes as an effective treatment option for prostate cancer is pushing the growth of the Concentrated Tomatoes Market.
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Increasing Application of Concentrated Tomatoes in Readymade Food Products to Boost Market Revenue Growth
A growing number of working people leading a fast-paced life has led to a rise in demand for convenience and ready-to-consume food and beverage products. This has accelerated the demand for concentrated tomatoes, which are used as a key ingredient in ready meals. Tomatoes being good in flavor and taste, the use of tomato based ingredients like concentrated tomatoes has gained immense traction in the readymade food products sector. The surging trend of ready-to-consume food products such as soups and smoothies is boosting the demand for concentrated tomatoes, which are used to enhance the taste of readymade food products.
Organic concentrated tomatoes are also expected to gain widespread acceptance as these are processed without any chemicals and are a natural and safe food ingredient. The growing emphasis on good health and awareness of the ill-effects of chemically processed food ingredients is expected to result in mass consumption of organic concentrated tomatoes in the coming years, thereby fueling growth in revenue of the concentrated tomatoes market. This is likely to create lucrative growth opportunities for manufacturers of concentrated tomatoes in the near future.
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Concentrated Tomatoes Market to Pave Path for Augmented Revenue during the Period between 2018-2028
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