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The body mist market is making substantial strides propelled by the rising demand for affordable personal care products in the category of fragrances and scents in the personal care industry. The growing inclination toward organic and natural ingredients in fragrances has been creating exciting prospects in the worldwide body mist market. This is fostering the use of natural ingredients such as jasmine, musk, cardamom, nutmeg, rose, papaya, and pineapple in body mist. The focus has also been gathering momentum from the use of organic ingredients to develop refreshing fragrances that promise to stimulate the senses of the user. Rising spend on research and development centres by prominent brands in developed countries is likely to support a steady expansion of the body mist market over at least in the next few years. The proliferation in demand for body mists through online retails and the rapidly rising sales in e-commerce are contributing to the growth of the market.
Body mists have evolved as separate category in the personal care products and toiletries industry only recently. The demand has risen as distinct from that of perfumes for removing the foul body odor and is a key factor driving the evolution of the body mists market. These are sprayed on the skin directly, excluding the facial skin, and usually need to be applied multiple times as the effect fades sooner than that of perfumes. The vast strides being made in the personal care products industry has propelled the demand for lighter fragrances and scents for the body, thus driving the demand for body mists. The rising demand for body mist made of natural sources among people with normal skin types is a crucial factor accentuating the body mist market. The opportunities from this end-user segment is substantial and is projected to reach a worth of to US$1,228 Mn by the year 2022. In 2017, the segment held around 25% revenue share among all the product segments in the global body mist market. The demand will further rise, albeit at incremental pace, over the assessment period of 2017–2022.
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Body mist is an important category of personal care products sprayed on body parts, commonly used to remove any bad odor and smell. The products are usually considered distinct from perfumes as they have less fragrance oils and are less concentrated, and hence milder in effect. There have been notable demand for body sprays and splashes to remove body odor in worldwide consumers of cosmetics. They are usually needed to be applied frequently, but their effect can be amplified when applied on pulse points. In recent years, there has been flux of body mists containing organic or naturally-sourced products. This alone will underpin several attractive growth trajectories of the body mist market.
Additional Questions Answered
The elaborate assessment of the body mists market takes a closer look at several recent and pertinent elements of the market dynamics. The analysis includes answers to questions such as:
- Which trends will especially fuel the demand for body mists on e-commerce sites?
- What are the evolving demand patterns that will continue to hold consumers’ preferences in the body mist market?
- Which skin types garner lucrative demand for body mist types and whether the demand will continue throughout the assessment period?
- Which demand factors will make Europe a promising regional market for body mists?
- Which key developments keep the prospect of modern trade and e-commerce distribution channel in the body mist market?
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