Bath & Shower Toiletries Market Trends Implemented by Manufacturers Steering Growth until 2022

Published: Wed May 01 2019

The report studies the "Bath & Shower Toiletries Market" worldwide, especially in North America, Europe, Southeast Asia, India and Other Regions with production, size, growth, revenue, consumption, import and export in these regions. The intelligent report also anticipates that the market would grow at a constructive CAGR until 2022. In order to study the various trends and patterns prevailing in the concerned market, Fact.MR has included a new report titled "Bath & Shower Toiletries Market Trends Implemented by Manufacturers Steering Growth until 2022". This research assessment offers a clear insight about the influential factors that are expected to transform the global market in the near future.

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The global bath and shower toiletries market is projected to rise at expand at a modest pace in the next few years with relentless efforts in launching products in new skin care categories to meet the current and emerging needs of consumers. The bath and shower toiletries market is projected to expand at a CAGR of 3.7% from 2017 to 2022. The bath and shower toiletries market is anticipated to reach a worth of around US$ 48 billion by the end of 2022.

The rising adoption of people toward healthy lifestyles across the globe, especially in developing and developed economies, is a key underpinning to the expansion of the bath and shower toiletries market. The rising awareness about skin and scalp problems among worldwide populations is propelling the demand for bath and shower toiletries products.

On the basis of product type, the bath and shower toiletries market is segmented into shower products, liquid bath products, bath additives, and bar soaps. Both shower and liquid bath products are expected to be potentially attractive segments and presently their combined share is estimated to be 50% of the global revenue of the bath and shower toiletries market. Of note, the shower products segment is expected to be worth of more than US$ 15 Bn, of which 37% revenue share is expected to come from North America alone. However, the other product category in the bath and shower toiletries market, that is, liquid bath products is anticipated rise at a higher CAGR during 2017–2022.

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Brand visibility forms a crucial aspect in the rapid evolution of the bath and shower toiletries market and no market players can risk ignoring this. Several key producers and manufactures of consumer hygiene products in the bath and shower toiletries market are harping on packaging that enhances their brand visibility. They are also engaged in capturing new trends in consumer packaging to enhance the appeal of their products among worldwide consumers of bath and shower toiletries. Furthermore, several manufacturers and distributors of bath and shower toiletries are also consider packaging to be a pivotal element in their unique brand positioning strategies.

Among the various sales and distribution channels, hypermarkets are expected to bring substantial share of revenues in the bath and shower toiletries market, especially in regions that have advanced retail infrastructures. This is evident in parts of North America and Europe. A number of producers of consumer hygiene products have also entered into exclusive agreements with supermarket and hypermarket owners for their brands in bath and shower toiletries in these regions. However, the opportunities from small retailers are too significant to be ignored especially in emerging markets, notably in Asia Pacific.

Key players in the bath and shower toiletries market are ITC Limited, the Hain Celestial Group, Inc., Seba pharma GmbH & Co. KG., Bentley Laboratories LLC, Avon Products, Inc., and the Himalaya Drug Company, and Johnson & Johnson, Procter & Gamble, and Unilever N.V. A key strategic initiative adopted by a growing number of companies in bath and shower toiletries has been making sizeable sums in bolstering their distribution channels. Prominent manufacturers are also setting new standards in process optimization and consumer interactions, with an aim to strengthen their positions.

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