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New products in the colour cosmetics market with tall claims and large purported benefits, especially relating to skin care and aging. The colour cosmetics market has started evolving since the beginning of this decade and progressed to new heights along the trajectories as new macro-trends emerged. The large strides taken by the entertainment industry further brought colour cosmetics to the fore for worldwide consumers, majorly women, looking to benefit from this wave of beauty brands. These strides have been punctuated by several beauty trends in social media platforms.
In recent years, consumers across demographics have been supporting the demand for colour cosmetics based on natural and organic ingredients. Focusing on product origin and quality of the products seem to be key winning imperatives for a growing number of producers and manufacturers of colour cosmetics. These are the aspects that provide avenues for innovations in colour cosmetics. The trend is supported by the drive for environmentally-friendly production processes that have low carbon-footprint among end consumers. The demand for products brands whose products have ingredients with questionable quality has been drawing flak in recent years. One key aspect that has substantially altered dynamics of colour cosmetics market is discouraging the use of animal testing in cosmetics testing and the awareness about this among global consumers has increased significantly in recent years.
The report on "Colour Cosmetics Market Forecast, Trend Analysis & Competition Tracking: Global Review 2017 to 2022" provides a comprehensive, evidence-based insights into various elements of market dynamics and the ways these will impact prevailing prospects and emerging avenues. The study zeroes in on the prospects of various segments of the colour cosmetics market and assesses various trends that influence their demand in key regions as well as the overall global demand.
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The study offers granular analysis of various product types in the colour cosmetics market such as lip care products, nail products, facial make-up, hair colour, and eye make-up products. The analyzes also take a closer look at the potential of various sales channels for distributors of colour cosmetics such as hypermarkets, retailers, online stores, and online retail formats. The study distills through historical database to offer pertinent insights and offer reliable projections for the colour cosmetics market over 2017–2022.
Colour cosmetics consist of a wide array of cosmetic products used to affect the various beauty aspects and the appearance of users through changes in hues and gloss. These cosmetics are popularly applied on lips, eyes, face, and hair. The compounds present in several of the colour cosmetics may also confer noticeable skincare benefits. They are also functional in concealing flaws, make some features distinctive, enhance overall physical appearance, and make one appear refreshed.
Additional Questions Answered
The report on the colour cosmetics markets sheds light on several pertinent aspects that include:
- Will the rising popularity of lip care products eclipse the rising demand for nail products as colour cosmetics?
- To what extent will Asia Pacific contribute to the rapid growth of the overall colour cosmetics market?
- Will hypermarkets will lose sheen as a preferred sales channel for colour cosmetics in the coming years?
- Does e-commerce channel hold disruptive potential for distributors of colour cosmetics?
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