Insoles are the important part of footwear that primarily provide support and cushioning, allowing better comfort and absorbing shock that makes the feet tired.
[ClickPress, Tue May 21 2019] Growing demand for trendy, attractive, yet comfortable footwear is driving the footwear market. Also, consumers are indulging in various sports and fitness activities with the rising health awareness, and it generates more demand for athletic footwear. Capitalizing on the increasing demand for various types of footwear, insoles manufacturers around the globe are introducing more attractive and highly comfortable products in The Insoles Market.
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Insoles are the important part of footwear that primarily provide support and cushioning, allowing better comfort and absorbing shock that makes the feet tired. There has been an increase in the use of different types of insoles for various reasons such as comfort, relief from pain, prevention of foot problems, to achieve better performance during daily activities or work, and for athletic activities. This is one of the key factors influencing the development of insoles market. With increasing adoption of sporting adventure in addition to regular walking, running or jogging, the insoles market is expected to gain high traction in the coming years.
Insoles are inevitably required in footwear and ever-rising demand for footwear worldwide is expected to be highly impactful to the growth of insoles market. Use of insoles can improve back pain and knee pain, mostly among geriatric and obese population who are likely to propel the adoption rate of insoles. Accidental falls are common cause of injury in elderly population and due to brittle bones they may suffer bone fractures, displacements, or other serious problems. In order to avoid such condition, older population are using various types of insoles that help provide comfort as well as support the arch of the foot.
The insole is the interior bottom of a shoe, which sits directly beneath the foot under the footbed, which is also known as a sock liner. The insole is attached to the margin of the upper shoe portion, which is wrapped up around the former during closing of the product during its manufacturing process.
Insoles are usually made of cellulosic paper board or synthetic non-woven insole boards. Many shoes have removable and replaceable insoles. Extra cushioning is often added for comfort to control the shape, moisture, and smell of the shoe. This cushioning is could also be present for health reasons, mainly to maintain the natural shape or positioning or positioning of the foot during standing, walking, or running.
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Owing to increasing sporting activities along with adventure events, a mammoth surge in footwear has been occurring in recent times. This has consequently increased the demand for insoles and their production, thus constituting a distinct insoles market. This market depicts the presence of a highly competitive and fragmented vendor landscape, mainly due to the presence of innumerable players, which are heavily competing with each other in terms of achieving product sales. With the number of players increasing every year, the competition is expected to highly intensify in the next few years.
With a number of diverse uses of footwear, the availability of various types of footwear is increasing, which is ultimately fueling the growth of the footwear industry. As footwear continues to be among the favorite items purchased by Americans, the U.S. footwear industry has reached its annual sales up to US$ 81 billion. Also, the European Confederation of the Footwear Industry states that the European footwear industry is growing at a rapid pace with the 9 out of 15 top exporters of footwear in the world. In addition, the International Labor Organization (ILO) states that the footwear industry in the Asia Pacific region is growing with over 43 million workers engaged in the garment, textile, and footwear sector in the region.
The inevitable need for insoles in shoes and the rapidly increasing demand for various types of footwear is contributing to the expansion of the insoles market. Footwear is not only considered an essential accessory used for protecting feet from environmental adversities, but it has become a fashion accessory for young adult consumers.
While a lot of fancy and trendy designs of shoes are being introduced in the market, consumers are focusing more on the comfort and feel of wearing the footwear before purchasing it. Elderly and consumers with specific physical conditions are preferring shoes that can protect their legs from any kind of injury while walking, running, or performing any kind of physical activity. Consumers are becoming aware of various types of footwear and the role insoles play in improving the comfort level of shoes. Shoe designers, manufacturers, and distributors in the insoles market are making efforts to target exact consumer needs and making customized insoles for consumers with specific needs.
Market players are making use of a variety of materials, such as latex foam, duleur foam, sponge rubber, podiatric felt, and aortha thermofelt, to improve the quality of insoles. By using insoles made of such innovative materials, shoe manufacturers are being able to provide footwear with unique properties and differentiate their products in the market. Market players are manufacturing shoe insoles that do much more than just allowing to retain the original shape of feet of the wearer inside the shoe. Manufacturers are considering various feet-related issues that can be caused due to uncomfortable shoe insole, such as foot elongation and heel slippage. By producing customized insoles, such as orthotic insoles and Over-The-Counter (OTC) insoles, for consumers who have feet problems, manufacturers in the insoles market are aiming to gain a competitive edge in the market.
As consumers are becoming more health-conscious, the comfort level of insoles remains their primary focus while purchasing footwear. It is driving manufacturers to make available special types of shoe insoles, such as anti-fatigue insoles and orthopedic insoles, which are comfortable yet fashionable and attractive. Leading manufacturers in the insoles market, including Dr. Scholl's, RESA Wearables, Inc., and Shapecrunch, are using advanced technologies to produce 3D printed insoles. Dr. Scholl’s Custom 3D Printed Inserts use the latest foot scanning technology to map the minute details of a contour of the wearer’s feet and to provide the highest level of comfort. Also, Shapcrunch allows doctors, as well as consumers with health problems such as flat feet and diabetes, to make customized 3D printed custom insoles.
Orthofeet, Inc., a leading player in the insoles market, recently introduced its new product – Bioheels. Bioheels is a unique type of high heel insole that gives the wearer a feel of wearing sneakers and eliminates the discomfort caused due to high heels and pump shoes. It uses advanced orthotic insole made of perforated soft foam and provides anatomical arch support to the wearer’s feet. Bioheels heels shoes do not only address the fit issue, but they are fashionable and attractive too. By leveraging technological advancements, leading manufacturers in the insoles market are producing innovative types of insoles. It may prove to be a profitable business strategy for market players to attract more consumers and establish a stronger position in the insoles market.
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