OEM Segment to Flourish in the European Automotive Telematics Market

Published: Mon May 27 2019

Over the last two decades, the automobile has transformed from an analogue machine with majorly mechanical and hydraulic control systems to a digital car with a rapidly soaring volume of computer-based control systems. The adoption of sensor-based intelligent vehicle functions has propelled digital technologies in automobiles as digital car is slated to make a long-term market push and pull for telematics technologies.

The major chunk of the population banks on communications and content and essays to stretch this capability to their vehicles. Telematics is dishing the automotive industry the tools, systems and methodologies to transform driving into an interactive and engaging connected vehicle user experience. As such, it is functioning as a collation of foundational enablement technologies which lubricates the seamless exchange of information, paramount to creating connected vehicle industry services, ecosystems and applications.

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The automotive market is embracing economy-of-services, subscriber based revenue models and positive ownership experiences. Accordingly, unprecedented adoption of predictive AI, big data analytics and back office business processes such as ERP, CRM and SCM have led to improved safety, higher profitability and better decision making.

The presence of untapped market vehicle base and popularity in the future passenger vehicle segment is anticipated to fuel the telematics market. In addition, the auto OEMs are offering telematics features in new passenger cars as a differentiator after assessing competitive profile matrix and value chain analysis.

Connected vehicles are being touted as a ‘computers on wheels’ as they combine networks of integrated systems; myriad sensors which continually monitor, collect and transmit an array of metrics, including information on in-vehicle events, driver behavior and current road conditions.

The services being available in the domain of automotive telematics such as automatic crash notification, vehicle tracking, remote door services, navigation assistance, to name a few are expected to augur well for the market. The penetration of the wireless network infrastructure and soaring availability of bandwidth are anticipated to have bearing on telematics market.

Automotive Telematics Market: Overview

The intelligence report on the automotive telematics market is undergirded by quantitative and qualitative analysis. In addition, the report throws light on the dynamics in the market which have bearing on the growth of the automove telematics market, incorporating drivers, trends, restraints, and opportunities. In addition, the report also delineates segmentation to showcases a comprehensive analysis of the automotive telematics market.

 Factors Underpinning the Growth of the Automotive Telematics Market?

With auto-industry envisioning to tap into the next-gen automotive capabilities, sophisticated communication technologies like automotive telematics are witnessing a proliferated adoption in applications such as vehicular communication, safety, mapping system, and road transportation. Additionally, improved broadband networks alongside the ubiquitous use of smartphones for communication is predicted to uphold the growth of the automotive telematics market.
New entrants have ventured into the automotive telematics market to capitalize the emerging opportunities. On the other hand, established players in the market are focusing on expansion and simultaneous growth through the mediums of productive mergers and acquisitions.
There has been a burgeoning demand for effective satellite navigation services in parallel to the perennially rising popularity of in-built mobile communications among drivers, thereby creating robust demand for automotive telematics technology. Since assistive technologies such as automotive telematics pave way for the sales prospects, carmakers have started incorporating the system in their product and showcased it as an upgraded version of their products.
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The report does the benchmarking to compare the performance of the business products and processes with the best performances of other companies both inside and outside the industry in quest for superior performance.

The comprehensive assessment of the competitive landscape of the automotive telematics market relies on Porters’ Five Force Analysis. In addition, the Porters’ Five Force Analysis delineates the strategies of the leading players in the automotive telematics market. The in-depth analysis of the pertinent players and their business strategies are propelled by SWOT analysis, company profile, product portfolio and recent development.

The report is the result of unbiased and authentic primary sources and secondary sources that present a deep dive analysis on automotive telematics market. The secondary research hinges on Factiva, resourceful database, EC filing and trade journals. On the other side, the report has also heavily relied upon primary research, that includes genuine analysis from pundits, veracious and unbiased assessment from seasoned analyst, and surveys and telephonic interview.

Automotive Telematics Market – Competitive Matrix

Visteon Corporation entered into a productive agreement to acquire AllGo Systems, a key developer of embedded multimedia system solutions. The acquisition is aimed at leveraging AllGo’s profound expertise in multimedia as well as smartphone connectivity software for adding scale and depth to the infotainment software expertise of Visteon.
In 2017, Robert Bosch GmbH completed the acquisition of ITK Engineering AG with an agreement that the latter would be able to retain its brand identity. This primary aim of this acquisition is to strengthen the position of Bosch in custom systems & software development services. Alongside, the acquisition will enable ITK Engineering AG to escalate its geographical outreach, thereby, bringing positive outcomes to both the companies.
Additional significant players profiled in the report that operate in the global automotive telematics market comprise of Harman International Industries, Inc., Magneti Marelli  S.p.A, Airbiquity Inc., Verizon Telematics, Inc., TomTom N.V., Masternaut Limited, and Trimble Inc., among others.

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