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The leave-in conditioner market portrays hegemony of the top 6 players holding a significant percentage of the overall market share. Sensing the radical consumer shifts and evolving preferences, the leading manufacturers are forging ahead with their plans of effective product innovations & advancements. Moreover, the key brands are also exploring the application scope of virtual reality tools beyond new product launches, saving production costs, and reducing production downtime, unlike the traditional methods making use of physical store mock-ups.
- Unilever, a leading player in the leave-in conditioner market, made an official announcement of the completion of its acquisition of Living Proof Inc, a leading company developing premium hair care solutions via breakthrough science, in 2017. This acquisition was aimed at curating innovative and high-quality hair care products that offer the best results.
- L'Oréal S.A., a key player in the leave-in conditioner market, launched ‘Botanicals Fresh Care’, a new hair care line, in 2017 in Germany, UK, and France. This exclusive hair care line was launched by the company to tap into the growing fad for natural products via green offerings along with ingredient transparency, which will help the consumers make well-informed purchase decisions.
- Herbal Essences, a hair care brand by the Procter & Gamble Company (P&G), entered into a strategic collaboration with the Royal Botanic Gardens in 2018. This collaboration was aimed at using advanced botanical science for the company’s exclusive shampoos and conditioners.
Consumer Preference for Leave-in Hair Treatments & Masks Fuelling Investments
Growing perceptions of healthy scalp being the key to shiny and lustrous hair are translating into high-levels of consumer interest in scalp care products. This has further led the demand for scalp care products among consumers who eye restoring health of their hair, while amplifying the strength and elasticity characteristics. With the rising popularity of leave-in treatments & masks for hair protection and nourishment, sales of leave-in conditioners are taking off for use after shampoo. The adoption of leave-in conditioners is substantially high among women falling in the age bracket of 20 to 30 years, on account of high focus on self-grooming. Additionally, fast-paced lifestyle of consumers has led the demand for new products that facilitate easy and quick management of hair and hygiene. This, in turn, is creating sustained opportunities for brands to reap sizeable profits.
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The leave-in conditioner market has been segmented on the basis of form, formulations, end-users, fragrance, claims, distribution channel, hair type, and packaging format. By form, the leave-in conditioner market has been segmented into semi-solid and liquid. By formulation, the leave-in conditioner market has been segmented into conditioning base, active ingredients, and functional ingredients. By end-users, the leave-in conditioner market has been segmented into DIY and professional. By claims, the leave-in conditioner market has been segmented into all natural, cruelty free, gluten free, mineral based, oil free, paraben free, silicone free, sulfate free, and vegan. By distribution channel, the leave-in conditioner market has been segmented into brick & mortar stores, online retail channels, and institutional sales. By hair type, the leave-in conditioner market has been segmented into curly, fine hair, dry hair, thick hair, damaged hair, and color treated hair. By packaging format, the leave-in conditioner market has been classified into pouch, containers/bottles, and tubes.
Leave-In Conditioner Market- Additional Questions Answered
Apart from the fore mentioned insights on leave-in conditioner market, the report in leave-in conditioner market also addresses additional questions useful for readers-
- Which region is foreseen to be highly lucrative in the leave-in conditioner market over the forecast period?
- What sales channel will lead in terms of sales and distribution in the leave-in conditioner market?
- What are some of the key challenges faced by the leading brands in the leave-in conditioner market?
Leave-In Conditioner Market- Research Methodology
A cohesive and extensive research approach has been used for garnering all the useful insights for the leave-in conditioner market report. The research methodology used for leave-in conditioner market has been conducted in two different phases- primary and secondary. The primary phase of the research methodology for leave-in conditioner market report offers details obtained via interviews and in-person interactions with industry experts of leave-in conditioner market.
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