Automotive Gesture Recognition Market: Increasing Implementation of the Functional Safety Technology

Published: Fri Jun 07 2019

The report offers an up-to-date and comprehensive analysis on automotive gesture recognition market taking qualitative and quantitative assessment into consideration. The report also elucidates the dynamics of the market such as drivers, restraints, trend and opportunities which have significant impact in the growth of the market. The report peruses into the segregation of market to present a holistic picture of automotive gesture recognition. This report shows a prophecy on the expansion of automotive gesture recognition market during 2017-2022, offering cutting-edge intelligence for the players of automotive gesture recognition market, which can positively impact their growth tactics.

The primary concern for automotive industry is safety amid growing car accidents caused by driver distraction. To keep drivers’ distraction at bay, manufactures are heavily focusing towards installing safety features in automobiles, ensuring pedestrian safety and passenger’s comfort. As such, car manufacturers such as Volkswagen, BMW, Subaru and Hyundai have embraced gesture recognition technology, thereby focusing on minimum cognitive load to provide an edge with respect to safety and comfort.

The use of automotive gesture recognition in cars and other vehicles such as autonomous vehicles, advanced driver assistance systems (ADAS), obstacle detection and parking assist have become popular as self-parking systems are being developed—Google developed self-driving cars while BMW came up with iDrive controller with touchscreen control and gesture recognition.

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The preceding years have witnessed a fascinating growth in novel devices and techniques for human-computer interaction. The vehicle-human-machine interface emboldens drivers to intuitively interact with their devices, and at the same time staying agile on the road ahead. Investment in infotainment application, which operates on a mobile tablet computer mounted on the central console of vehicles has surged. Besides, there has been growing demand for medium, high-end passenger vehicles across regions.

The growing popularity of electric and autonomous vehicles have augured well for automotive gesture recognition market. Sensor-based automotive gesture recognition technology is expected to witness huge installations in autonomous and electric vehicles. There might be underlying issue with respect to soaring prices of products in automotive gesture recognition market.

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Increasing Implementation of the Functional Safety Technology in Automobiles Drives Adoption of Gesture Recognition Technology

To align with the rising awareness regarding driver safety and growing consumer demand for safety features, automakers are actively engaged in ways to install multiple safety features in the automobiles that ensure safety without affecting the interior design of automobiles. Owing to technological advancements, implementation of sensor-based electronic devices in automobiles has amplified in the past decade. On the same lines, the human-machine interface (HMI) in the form of gesture recognition is being installed in automobiles at a higher rate.

Vehicle Electrification and Autonomous Driving Trends to Present Lucrative Opportunity for Gesture Recognition Market

Electrification of the automotive industry has introduced autonomous and electric vehicles that are the highest consumer of electronic devices. Autonomous vehicles, in particular, present the epitome of electronic device operations where the vehicle is guided by sensors and assisting systems providing minimum human intervention. Sensor-based automotive gesture recognition technology is likely to be installed in the increasing numbers of electric and autonomous vehicles. Growing importance of driver safety and ongoing electrification of the automotive industry is set to present new opportunities for the automotive gesture recognition market.

Giant auto brands such as BMW, Audi, and many others are slated as prominent adopters of automotive gesture recognition systems. For instance- BMW’s 7-series cars, which is one of the top-selling models across the globe, integrates gesture recognition systems. This sort of realization by the leading automobile brands is anticipated to bolster the revenues of automotive gesture recognition market.

Automotive Gesture Recognition Market: Competitive Scenario

The competitive dynamics of automotive gesture recognition market depicts an intensified situation between discrete businesses and product manufacturers. A surging rage for incorporating gesture recognition systems has persuaded multiple companies of to inject high investments in the automotive gesture recognition market. Presently, several multinational companies are vying to make it big in the automotive gesture recognition market. In a bid to stay ahead of the curve, manufacturers in automotive gesture recognition market are likely to depict excellent performances owing to rapid revamps in the domain of gesture recognitions. Some of the major companies in the automotive gesture recognition market include Cognitec Systems GmbH, SoftKinetic, Harman International Industries, Visteon Corp., NXP Semiconductors, Synaptics Incorporated, Continental AG, eyeSight Technologies, and Oemk Interactive Ltd.

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