Rising Prominence of ADAS to Support Growth of Automotive Windshield Market

Published: Fri Jun 07 2019

"Automotive Windshield Market Forecast, Trend Analysis, and Competition Tracking – Global Review 2017-2022" is a comprehensive market study revealing vital insights on sales and demand of automotive windshield across the globe. The analytical study on automotive windshield market
provides unbiased information on all segments that impact the growth of the automotive windshield market. The report covers historical data, present market condition and future projections for a period of five years. In addition, key aspects influencing the growth in adoption of automotive
windshield are also mentioned in the report.

Innovation has always been a fundamental part of car design since the very beginning. From sensors embedded in the windshield to infrared glass and automatic sunroofs, automotive windshield has witnessed a paradigm shift. Tesla’s CEO, Elon Musk has been grabbing headlines for innovation in the automotive industry with the cutting edge Tesla Model X which gives drivers and passengers an unparalleled viewing experience. One of the standout features was the panoramic windshield which is regarded as the largest all-glass windshield available today.

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Though at a nascent stage, wiper-free windshield is slated to take over the automotive windshield market Mercedes-Benz already took one small step by integrating the windshield fluid delivery system directly into the wiper and eradicating the windshield spray jets on its SL sports car  Meanwhile, McLaren vies to borrow military technology and go a step further, doing away with the wiper altogether.

Advances in technology in automotive sector, particularly in automotive glass continue to remain instrumental in driving sales of automotive windshield. Demand for automotive windshield is largely influenced by the increasing production and sales of cars, SUVs, trucks and other heavy commercial vehicles worldwide. Moreover, with Internet of Things (IoT) gaining ground in the automotive glass sector, manufacturers are introducing smart automotive windshield which is expected to auger well for the automotive windshield market. Fact.MR envisages that the sales of automotive windshield are estimated to cross US$ 17,000 Mn by end of the assessment year (2022). The demand for automotive windshield is projected to rise at a significant CAGR of 5.2% in terms of value during the period of assessment, 2017-2022.

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Demand for automotive windshield is expected to grow at a steady pace on the back of increasing production of passenger cars, especially in the emerging economies. For instance, according to OICA, production of passenger cars in India grew by 274,945 units in 2017 as compared to the previous year and is expected to further grow in the coming years. Likewise, sales of commercial vehicles in developed economies of Europe and North America are anticipated to surge in the forthcoming years, in turn paving potential growth opportunities for automotive windshield manufacturers.

Technological Integrations Likely to Complicate Automotive Windshield Replacement
Manufacturers of automotive windshield are inclined toward incorporating new technologies in automotive windshield in a bid to enhance customer experience and safety. However, integration of technologies such as ADAS makes it difficult during replacement of automotive windshield as equipment and sensors they are linked with need to be accurately calibrated so as to maintain the compatibility quotient with vehicle system. Replacing of automotive windshield with ADAS incurs high cost as all sensors must be replaced and installed in the new glass along with accompanying equipment. Inaccurate installments can cause malfunction misleading the driver ultimately resulting in accidents. This factor remains a key challenge for the aftermarket for automotive windshield.

Automotive Windshield Market: Competitive Landscape

The automotive windshield market report offers a thorough assessment on several key players operating in the market. The market for automotive windshield covers key aspects revolving around the competition, including but not limited to SWOT analysis, key developments and innovations, product portfolio, mergers and acquisitions and key financials. Using this comprehensive compilation, the reader can gain valuable insight using which future moves can be planned and executed to achieve sustenance and competitive edge. The report on automotive windshield market includes profiles of major companies including Saint-Gobain SA, Asahi Glass Co. Ltd., Fuyao Glass Industry Group Co. Ltd., Nippon Sheet Glass Co. Ltd., Guardian Industries, and Safelite Auto Glass.

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