The global household air care products market is predicted to gain impetus on the back of increasing adoption due to the surge in air pollution. The growing need for cleaner air could be another factor propelling the growth of the global household air care products market. High preference for fragrances in household air care products is expected to give a strong push to the market. Emerging economies such as Egypt and China with higher levels of air pollution than average, mainly comprising of smoke and dust, could gain increased attention from household air care products manufacturers for sales and distribution.
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The rise in purchasing power of people in emerging economies backing the increase in presence of consumer products brands is prognosticated to set the tone for significant growth of the global household air care products market. It has also led to the aggressive development of the consumerist environment in emerging economies. High requirement of keeping homes clean and fresh at all times, considering busy lifestyles of people is anticipated to create rewarding opportunities in the global household air care products market. Homes with kids and pets could help with a large adoption of household air care products.
Use of air fresheners at home helps with relaxation, sets a healthy mood, and creates good ambience. This could play a vital part in swelling the demand for household air care products in the long run. Moreover, lack of time to keep homes clean everyday due to tight work schedules is expected to highlight the global household air care products market.
Household air care products find application in air freshening, removal of airborne particles, elimination of unpleasant odors, and enhancement or conditioning of indoor environment. Household air care products are available in different forms such as electronic. Some of the popular types of household air care products are air fresheners, scented gels, room sprays, candles, and rug and room deodorizers. Household air care products are easily available in convenience stores, grocery stores, and on e-shopping websites.
The global household air care products market report answers key questions such as:
- What are the primary growth factors of the global household air care products market?
- How will Europe maintain its lead in the global household air care products market?
- Will floral remain a preferred fragrance for household air care products?
- On what basis will market players compete against each other?
The global household air care products market witnesses the presence of top players such as Church & Dwight Co., Inc., Air Delights, Inc., Henkel KGaA, SC Johnson & Son, Inc., and Reckitt Benckiser.
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