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- Badminton shoes market exhibited growth at an impressive CAGR of over 7% from 2013 to 2017. This growth can be ascribed to the fact that badminton ranks among the most popular sports in the world by participation.
- Global demand for badminton shoes is likely to reach new heights and exceed US$ 2,800 Mn in 2019, owing to ever-increasing popularity of racquet sports, including badminton.
- Demand for badminton shoes with rubber soles will continue to outgrow other types, with global demand estimated to exceed US$ 1,900 Mn in 2019.
- East Asia will continue to be the leading market for badminton shoes, with China spearheading demand. Asians actively pursuing badminton as a recreational sport, hobby, or profession is fuelling the growth of this regional market.
- With badminton being one among the chief sports, East Asia is likely to emerge as a high growth market for badminton shoes over the assessment timeperiod.
What are the Key Growth Drivers of Badminton Shoes Market?
- Tremendous growth in popularity of racquet sports, such as badminton and tennis, in the past decade continues to be a key driver of badminton shoes market.
- Consumers, especially professional badminton players, are on a continuous lookout for modern lightweight & well-cushioned badminton shoes offering unmatched flexibility. This, in turn, is likely to boost growth of badminton shoes market during the forecast period.
- Growing focus on use of high-end manufacturing technologies and advanced materials is likely to translate into a massive influx of new products with upgraded attributes. This, in turn, is likely to provide a significant impetus to growth of badminton shoes market.
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Other key players profiled in the badminton shoes market include Cosco (India) Ltd, Mizuno USA, Inc., Carlton Sports, VICTOR RACKETS IND. CORP, Adidas AG, and Li Ning Company Limited.
Badminton Shoes Manufacturers Center on Incremental Innovation to Maintain a Competitive Edge
With badminton shoes market being a fairly competitive landscape, market players are centering on product innovations to drive profitability. One of such innovation types being focused on by manufacturers of badminton shoes is incremental innovation, as it entails minimum risk and offers impressive outcomes. As per the incremental innovation paradigm, manufacturers are introducing a series of improvements or upgrades in their core competencies or existing product lines. For instance, apart from the regular rubber and non-marking soles, manufacturers are offering advanced non-marking soles with hexagon grip that will help the footwear make firm connection with the ground. In addition, manufacturers are also making use of advanced mesh technologies and integrating the same in badminton shoes, which provide improved flexibility and breathability to the players.
Badminton Shoes Market- Report Description
A recent research study published by FactMR offers incisive analysis of growth of the global badminton shoes market to equip the readers with actionable insights. This research study on badminton shoes market is backed by an exhaustive research methodology that comprises of two steps- primary research and secondary research. The phase of primary research in the research methodology for badminton shoes market involves interactions and discussions with industry experts of the badminton shoes market. In the secondary research phase of the research methodology for badminton shoes market report, details about the badminton shoes market is garnered from multiple resources, including trade journals, press releases, credible publications, annual reports of companies, paid resources, and others.
The report on badminton shoes market comprises of industry-validated insights and information about the badminton shoes market along with industry-specific statistics. The findings from two of the processes in the research methodology of badminton shoes market report is used to design an accurate as well as exhaustive forecast analysis for badminton shoes market over the forecast period.
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