This Fact.MR study offers a comprehensive forecast of the breast shell market for the period between 2019 and 2027. The breast shell market is projected to record a CAGR of over 7% through 2027.
The study opines that manufacturers’ efforts towards offering comfortable breastfeeding experience to the working women with sore and sensitive nipples has been complementing the development and adoption of breast shells. Effectiveness of breast shells, to offer protection against friction against clothes and prevent rashes, has been advocating their use among women who immediately resume their work post-delivery. The study opines that presence of a relatively conservative demographic in developing economies, where open communication breastfeeding accessories is frowned upon to a certain extent, continues to remain a key growth hindrance for the breast shell market.
In Brief:
Global breast shell market registered a value CAGR of over 5% during the period 2013 to 2018. Increasing awareness of benefits associated with breastfeeding accessories among consumers has underpinned growth of the breast shell industry.
Worldwide sales of breast shells were upward of US$ 130 Mn in 2018, and are estimated to record a Y-o-Y growth of over 6% in 2019.
North America continues to be the leading market for breast shell, attributed to the growing consumer inclination towards technology-driven solutions for breast milk collection or breastfeeding.
Asia Pacific Excluding Japan (APEJ) is expected to be the high-growth market for breast shell, on the back of rapid rise in number of working mothers in the emerging economies
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What are the Key Growth Drivers of Breast Shell Market?
Growing focus on innovative product developments associated with breastfeeding, for women who have a hard, low milk supply and those suffering from cracked or sore nipples, has been influencing the demand for breast shell.
Increasing number of working women across the globe has been directly impacting the sales of breast shells. Working mothers are relying on technologically-advanced solutions for breastfeeding, on the account of busier lifestyles and haste to rejoin work post maternity, which in turn will continue to bode well for growth of the breast shell market.
Adoption of breast shells also remains significant among women who have experienced engorgement outside of the immediate postpartum period, which can lead to mastitis, plugged ducts, and even abscesses. Additionally, demand for breast shells among women with engorgement is also sustained by their benefits such as prevention of pain and irritation.
Apart from facilitating breast milk collection, key benefits linked with breast shells, including the protection of sore and cracked nipples from friction against breastfeeding clothes, continue to advocate their use among consumers.
Several awareness campaigns conducted by international agencies, regarding benefits of human milk and breastfeeding, is another significant influential aspect favoring growth of the breast shell market.
Opportunities are imminent in the breast shell market, as key manufactures shift their focus towards offering innovative products, with added benefits such as superior comfort, natural appearance under clothes, and easy to clean.
The study identifies the penetration of infant formulas as a restraint for the breast shell market. Infant formulas have been gaining popularity as effective alternatives to breast milk, as these include essential nutrients and vitamins for growth. Several medical conditions that prevent women from breastfeeding has given a leeway to the adoption of infant formula to ensure that the baby is fed well. Lower intake of essential fat, in light of strict diet followed women abreast the health & wellness trend, has further complemented the adoption of infant formula, thereby impeding the demand for breast shells.
The report finds that North America will remain the leading market for breast shell, underpinned by the trends of delayed parenthood, and increased spending on premium baby care accessories. Additionally, favorable reimbursement policies and government initiatives to improve the provision of care and spread awareness about relevant products & accessories, will continue to pose an indirect impact on purchases of breastfeeding accessories. This, coupled with growing number of medical insurance schemes that cover the baby care products, have significantly upheld growth of the breast shell market in the region.
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