According to a recent Fact.MR study, over 40,000 tons of sodium cocoyl isethionate are expected to be sold in 2019 with increasing adoption of the chemical compound as a surfactant in personal care and home care products to emerge as a vital factor for healthy market growth.
The study opines that skin care products will continue to remain at the forefront of sodium cocoyl isethionate demand throughout the forecast period on the back of burgeoning demand for organic and natural goods in the personal care market. Derived from coconut oil, sodium cocoyl isethionate exhibits high foaming ability and mildness towards the skin making the chemical an efficient and eco-friendly alternative to sulfate-based surfactants. Additionally, its structure makes it an efficient emulsifier which clings to dirt and efficiently clears it off surfaces irrespective of the nature of water it is used with. Its efficient cleaning action coupled with moisture retention is finding widespread usage in the production of syndet bars.
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Key Challenges Stifling Sodium Cocoyl Isethionate Market Growth
- High cost and complexity of extracting sodium salt from coconut oil poses a daunting challenge to sodium cocoyl isethionate market growth. Additionally, its opaque appearance is expected to dampen its use in cosmetics and other liquid personal care products where transparent esthetics is a key requirement.
- Although sodium cocoyl isethionate is exceptionally mild to the skin and exhibits efficient foaming properties, the presence of isethionate ester in the compound increases the dissolution of soaps using the chemical. Additionally, studies have suggested the production of excess mush when using soap bars manufactured using sodium cocoyl isethionate-based surfactants. The drawbacks in the formulation are likely to dampen sodium cocoyl isethionate market growth.
- Consumers using soaps and shampoos with isethionate-based surfactants have reported requirement of extra rinsability to wash off the slimy feeling left behind due to residue formation on the skin. The factor poses a threat to sodium cocoyl isethionate market growth with consumer behavior patterns suggesting a preference for soaps and shampoos that can be easily washed away.
Sustainability – a Key Determinant of Success
Growing consumer interest in ethical and environmentally-friendly products is a key trend impacting the performance of the market. In addition to the use of natural surfactants in products, companies are increasingly labeling them as zero waste producers to further capitalize on the sustainability trend. Use of minimum biodegradable packaging for home and personal care products to promote sustainability is emerging as a novel marketing technique to lure in consumers.
Further, the introduction of innovative personal care products such as bath bombs which require surfactants with superior foaming properties is another vital factor estimated to fuel the uptake of sodium cocoyl isethionate.
The Fact.MR report tracks the sodium cocoyl isethionate market for the period 2018-2028. According to the report, the sodium cocoyl isethionate market is projected to grow at 3.7% CAGR through 2028.
Some of the key players operating in the sodium cocoyl isethionate market are BASF SE, Galaxy Surfactants Ltd., AkzoNobel N.V., JEEN International Corporation, KIYU New Material Co. Ltd., Taiwan NJC Corporation, Clariant International Ltd., Innospec Inc., Henan Surface Chemical Industry Co Ltd., Millchem-Akott, and Huanggang Yongan Pharmaceutical.
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