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The demand for natural and organic foods and beverages is significantly rising with the increase in health conscious population. Plant-based water such as maple water has around 46 bioactive nutrients that help in boosting immune health and prevents degenerative diseases. Hence, in recent years the maple water consumption has increased across regions. With the rise in people opting exercises and workouts as a part of a healthy lifestyle, the demand for maple water as a workout and sports recovery drink option has increased. Moreover, low-sugar content in maple water is gaining traction as an alternative to coconut water. Increasing intake of low-calorie beverages by consumers is also leading to a rise in maple water consumption as an alternative to fruit juices and sports drinks. Consumers across the globe are also looking for great tasting beverages with an attractive nutritional profile. Hence, manufacturers are focusing on producing flavored drinks with nutritional value and low-sugar content.
Boosting Maple Syrup Demand Driving Maple Water Market Growth
Maple water containing significantly less sugar and high in nutrients is the sole ingredient used in the production of maple syrup. Hence, manufacturers in the maple water market are focusing on supplying large quantity to the producers of maple syrup. According to the International Maple Institute Report, maple syrup production capacity in the US is likely to reach 1 million taps in the coming years. Increasing consumption of bakery products is driving the demand for maple syrup used as a healthy topping option. Maple syrup is widely used for flavoring various food products. Americas has become a prime producer and consumer of syrups with the increasing demand for alternative sugar sources in food products. Maple syrup made using maple water is also replacing sugar in cooking, owing to the rise in the obesity rate, especially in the US. While, in Europe, maple syrup is used on a large scale by soft drink manufacturers. It is also used to produce flavored beer, cocktail, and sodas in Europe. Maple syrup consumption and demand is likely to rise in the coming future with a growing preference for low-calorie sweeteners, thereby, accelerating growth in the maple water market.
Climate Change Threatens Maple Tree Impacting Maple Water Production
In recent years, maple water has gained much attention as the potential candidate and alternative to coconut and other plant-based water sources. However, maple water which solely depends on maple tree is being impacted by climate change. Studies have shown that rising temperatures and dry climate are affecting the maple trees. The warm temperatures across various regions is also resulting in maple trees to bud, diminishing the sap quality. As per the research by Proctor Maple Research Center, climate change has had an effect on maple tree. Moreover, the long-term impact of climate change can result in a shift in forest migration with maple trees moving in the North and other parts of New England.
The report on the maple water market offers detailed profiles of all the major companies in the market along with the data and insights on their market share. The report also provides SWOT analysis of the maple water market along with the dashboard view of the leading players the market. Key developments, latest trends, product portfolio, and key strategies of the leading players are also included in the report on the maple water market. Key players in the maple water market are increasingly focusing on partnerships, quality, innovation, and packaging. For instance, Drink Simple has entered into a partnership with SIG to launch DRINKmale, its original maple water variety. The new product is low calorie, and clean label product and is certified organic by Quality Assurance International (QAI).
Additional Questions Answered
The report on the maple water market provide answers to some important and additional questions.
- Which flavor type is likely to hold the largest share in the maple water market in terms of revenue?
- Which is the most lucrative region in the maple water market?
- Which type of sales channel will account for the highest growth in maple water market?
- Which type of packaging will be highly preferred by consumers in the maple water market?
The unique and robust research methodology was adopted to develop the report on maple water market. The information and insights provided in the maple water market report are based on the primary and secondary research. Interviews with the industry experts were conducted to gain insights on the market and future trends in the maple water market. The information provided on the maple water market based on the secondary research is further cross-checked with valid sources and through interaction with the experts in the maple water market.
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