Potato Starch Market: Consumer Shift toward Natural Food to Drive Growth

Published: Thu Jul 25 2019

Potato starch market witnessed tremendous opportunities in recent years, underpinned by a confluence of factors such as growing adoption of non-GMO products alongside consumer awareness on health & wellness. The paradigm shift in the consumer preference from synthetic or artificial ingredients-based food to native and natural-based food is one of the leading aspects influencing growth of the potato starch market.  Aforementioned information is taken from the report – "Global Market Study on Potato Starch – Ascending Preference for Clean-label Products to Shape Growth" – added recently to Market Research Hub’s (MRH) overarching repository. The potato starch market will continue to be driven by the wide ranging applications of native potato starch in the food & beverage industry, in light of their functionality attributes. Potato starch has also witnessed considerable adoption in the paper industry, from wet end to size press. Potato starch is leveraged as a binding agent in paper manufacturing process, enhancing the properties of paper such as whiteness, gloss, hardness, and smoothness. Growing demand for paper abreast consumption rates will continue to augur well for expansion of the potato starch market in the upcoming years.

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Potato Starch Market: Report Summary

The report offers analysis of the potato starch market at microscopic and macroscopic level for enabling readers gain a comprehensive view of the potato starch market prospects. This report on the potato starch market highlights key shifts in behavior of end users, and its degree of impact on business strategies of companies in the potato starch market.

A detailed assessment of the growth determinants, deterrents, challenges and opportunities for the potato starch market has been given in the initial sections of the report. A segmentation analysis covered in the report enables readers gain a complete picture of the dynamics in the potato starch market, which equips the stakeholders to make appropriate decisions and devise effective strategies.

The potato starch market is assessed at a regional- as well as a country level, taking into account key trends impacting value of specific segment. The report also delivers a supply chain analysis, Y-o-Y expansion analysis, and the value chain analysis of the potato starch market.

A weighted section of the report includes exhaustive profiling of key companies contributing to growth of the potato starch market, and these players are tracked with the aid of an intensity map. Strategies adopted by these players, along with the study of their company portfolio, and recent developments, have been delivered in the competitive landscape section of the report.

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Potato Starch Market: Research Methodology

A bottom-up and top-down approach has been leveraged by the analysts developing this report, for providing a detailed intelligence on the potato starch market. This research approach has facilitated the assessment of the market values, and counter validation of these values based on regional and application segments. Extensive primary and secondary researches are also involved in this research approach to gain the latest insights into the potato starch market.

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