Innovation in cosmetic and personal care is preferably being fueled by changing global trends and consumer requirements, including surged life expectancy and fewer organizations investing in cosmetic and personal care products. Nevertheless, active smart and intelligent packaging is meant to aid consumers in the decision making process to improve safety, enhance shelf life, provide information, improve quality and caution of potential problems.
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These insights are in accordance with the report, titled, "Active Smart and Intelligent Packaging Market for Cosmetics and Personal Care—Industry Analysis, Size, Share, Growth, Trends and Forecast 2019-2027," which has been of late added to Market Research Reports Search Engine’s (MRRSE) exhaustive armamentarium.
The emergence of artificial intelligence, internet of things, near-field-communication (NFC), LED and radio frequency identification (RFID) have had positive influence in the growth of active influence and intelligent packaging market.
Amidst prevalence of counterfeit products doing rounds, multi-function sensors which can trace and track the product and its supply chain have gained traction. In light of it, companies are vying to roll out its user-friendly authentication technique that facilitates easy traceability for the owners to keep an eye on illicit distribution of cosmetic and personal care products.
Assessing the benchmarking, companies have kept consumer engagement on pedestal. At the time when organic and natural products have become the trendsetter, active and intelligent packaging is witnessing a compelling demand in cosmetics and personal care market.
Presence of smart label and code manufacturers and IoT system providers in countries such as India and China has propelled Asia Pacific in the active smart and intelligent packaging market. Meanwhile, North America is set to maintain its dominant position as it is buoyed by smooth supply chain management, while Europe will follow the suit.
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