Online Retailing—Germany—July 2019: Addition of Amazon Prime Wardrobe Service Bodes Well

Published: Tue Aug 20 2019

Densely populated and metropolis areas in Germany have offered significant benefits to several companies involved in online retailing services. According to the German E-commerce and Distance Selling Trade Association (BevH), over an eighth part of every euro spent in the German retail industry goes to e-commerce. Online retailing has continued to proliferate exponentially, however, in terms of dynamics, they have had tough time against online pure players and multichannel retailers. These insights are according to the intelligence report, titled, "Online Retailing—Germany—July 2019," which has been freshly added to Market Research Hub’s (MRH) overarching armamentarium. Germany has been a primary market for Amazon prime in Europe where the retail giant turned 20 in October last year. With the roll out of Prime in Germany in 2007, customers have reaped rewards from a streamlined shopping experience through premium mail order. Nevertheless, membership of amazon prime has risen significantly over the decade. Meanwhile, Amazon faces political pressure from authorities from Germany and EU and it encountered warehouse strikes during the 2018 holiday seasons. However, consumers remain phlegmatic and continue shopping on Amazon.

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With the online retail giant looking to reign supreme in the heartland of Europe, Amazon has added features such as the Amazon Prime Wardrobe service that allows consumers to try items at home before they buy. The online retailing giant is embracing the trend towards more online shopping by providing food delivery in partnerships with grocery store chains.

With exponential penetration of internet, German retailers are vying to propel m-commerce sales. As such, online retailers are acknowledging the role of discount grocers in Germany market. In spite of the stiff competition from the Amazon, Otto group is the flourishing and it is the biggest domestic player.

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Online Retailing—Germany—July 2019: Report Content

Quantitative and qualitative assessment exhort intelligence and overarching report on the online retailing—Germany—July 2019 market. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the online retailing—Germany—July 2019 market. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on online retailing—Germany—July 2019.

An insightful and deep-dive assessment of the competitive assessment of the online retailing—Germany—July 2019 market pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the online retailing—Germany—July 2019 market. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.

Online Retailing—Germany—July 2019: Research Methodology

Primary sources and secondary sources propel intelligence report on online retailing—Germany—July 2019 market that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst. Report on online retailing—Germany—July 2019 market further acknowledges secondary sources—namely—Factiva, EC filing, press release, trade journals, resourceful database and governmental websites.

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