Premiumisation in Food and Drink - China - June 2019: Improved Health Awareness and Finances Support

Published: Wed Aug 21 2019

A growing number of consumers in China are giving healthier lifestyles a greater priority. In this approach, quality foods and drink products are key to meeting such requirements. In addition, Chinese people have gained improved financial capacities in recent times. Consequently, consumers are increasingly seeking premium cues for food and beverage products that can not only, satisfy the health needs of the consumer, but also provide superior taste.  A study of the Chinese food and drinks industry is compiled and published in the report titled, "PREMIUMISATION IN FOOD AND DRINK - CHINA - JUNE 2019" that has been added to the massive research repository of Market Research Hub (MRH). As Chinese consumers prioritize wellness over other life factors, the shopping approach towards premium food and drinks has become more value-driven, instead of price-driven. Fresh ingredients with the right mix of desired nutrients appeal consumers the most.

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Further, manufacturers are also focusing on providing consumers with a premium shopping experience, with the aim of building on consumer loyalty to the brand. The positive demand from most food and beverage varieties will allow numerous enterprises in the sector to upgrade all stages in processes such as sourcing, market communications, packaging and more. In addition, the increased efforts of foreign players in China towards niche food and beverage applications could push domestic players to follow suit.

Premiumisation in Food and Drink - China – June 2019: Report Overview

The report on the premiumisation of the food and beverage industry for China in June 2019 provides the readers with a detailed analysis on the landscape of the food and beverage industry operating in China. Industry-based forecasting models include a full analysis of the research publication and primary interviews with industry participants in addition to consumer data.

The report also includes detailed interviews conducted by leading market analysts with industry savants, food and beverage experts and industry analysts to provide key validations of the production and sales volume and relevant assumptions in the study.

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The premiumisation of food and drink industry report for China in June 2019 foresees the performance of the market progress in terms of volumes forecast by different categories including sales, marketing, technology, and costs, in addition to factors such as the growth of the Chinese food and beverage market.

For each of these categories, business development strategies and market projections adopted by key market players for specific strategies has also been added to the report. Valuable insights which can be helpful for manufacturers operating in the Chinese premium food and beverages market are provided in the report. Assessment of pricing analysis, market expansion strategies, supply-demand equation, and barriers to market entry makes the report a highly credible source of data for business professionals interested in the Chinese food and drinks market.

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