News Media – US – July 2019: National Cable and Online News Sources Continue to Dominate

Published: Thu Aug 22 2019

The news media industry in the United States is reliant on a number of factors, and is primarily assessed by major economic indicators and key audience tracking parameters. News media in the U.S. includes online news sites, social media, newspapers, and television. U.S. newspaper circulation continues to remain sluggish. However, revenue from this news media has displayed a steady rate, despite a fall in the revenue from ads in newspapers. A number of national level publications have witnessed a rise in digital subscriptions and revenue, in the past few years. On the whole however, the sector continues to struggle with business obstacles.  A study of the United States news media industry is compiled and published in the report titled, "NEWS MEDIA - US - JULY 2019" that has been added to the massive research repository of Market Research Hub (MRH).

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Cable news on the other hand saw increases in revenue, with a strong growth in the sector on channels such as MSNBC, Fox News, and CNN. On the other hand, some of the revenue inflows have been pushed back into newsroom expenses, which has seen substantial rise in the past few years. On the other hand, wages and employment rates have not risen in the sector.

Revenue from ads on digital platforms continue to rise. However, approximately half of all such revenue goes towards tech giants such as Google and Facebook. Further, the rise of ad revenue on digital platforms has failed to offset the declines in traditional ad revenue sources.

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News Media - US – July 2019: Report Overview

The report on the news media industry for the US in July 2019 provides the readers with a detailed analysis on the landscape of news media industry operating in the United States. Industry-based forecasting models include a full analysis of the research publication and primary interviews with industry participants in addition to consumer data.

The report also includes detailed interviews conducted by leading market analysts with industry savants, media experts and industry analysts to provide key validations of the operational statistics and relevant assumptions in the study.

The news media industry report for the US in July 2019 foresees the performance of the market progress in terms of volumes forecast by different categories including sales, marketing, technology, and costs, in addition to factors such as the growth of the US news media market.

For each of these categories, business development strategies and market projections adopted by key market players for specific strategies has also been added to the report. Valuable insights which can be helpful for manufacturers operating in the US news media market are provided in the report.

Scrutiny of supply-demand equation, pricing analysis, barriers to market entry, and market expansion strategies, makes the report a highly credible source of data for business professionals interested in the US news media market.

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