TV Advertising—Canada—July 2019: Conventional Platforms Seemingly Succumb to Disruption; Battle for

Published: Fri Aug 23 2019

The TV advertising industry is poised to embark on a new era of growth as technological disruptions are opening opportunities for the sector. As the advertising industry looks to become harbinger of product and technical innovation, the industry is set to reign supreme in media-tech sector against the backdrop of access to global audience via post-production, VFX expertise, online platforms, storytelling capabilities and regulatory certainty. These insights are according to the intelligence report, titled, "TV Advertising—Canada—July 2019," which has been freshly added to Market Research Hub’s (MRH) ever-expanding armamentarium. As Canadians spend more time with digital media, marketers have acknowledged that digital media is the most cost-efficient and cost-effective way to achieve direct response goals and build brands. The ad-underpinned TV industry is developing robustly to offer the data driven ambience which advertisers seek, such as better attribution to prove the value of television buying and more defined audience planning. There has been compelling need for agencies to prove their mettle, including buying and media plans. There is a perception in Canada that agencies are paid mainly based on the talent/time as proving results have become a linchpin to enhance transparency in the landscape. Volkswagen Group Canada, Rogers Media and the Montreal-based agency Touché have presented audience-based buying with verified vehicle sales lift associated to the TV campaign.

With conventional platforms gradually succumbing to disruption, battle for ad-supported streaming services has escalated. While food ads have been more appealing, movies and TV show advertisements have garnered marked attention.

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TV Advertising—Canada—July 2019: Report Content

Quantitative and qualitative assessment exhort intelligence and overarching report on the TV advertising—Canada—July 2019 market. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the TV advertising—Canada—July 2019 market. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on TV advertising—Canada—July 2019.

An insightful and deep-dive assessment of the competitive assessment of the TV advertising—Canada—July 2019 market pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the TV advertising—Canada—July 2019 market. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.

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TV Advertising—Canada—July 2019: Research Methodology

Primary sources and secondary sources propel intelligence report on TV advertising—Canada—July 2019 market that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst. Report on TV advertising—Canada—July 2019 market further acknowledges secondary sources—namely—Factiva, EC filing, press release, trade journals, resourceful database and governmental websites.

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