Deodorant Wipes Market Insights and Assessment of Growth Factors Analyzed until the End of 2022

Published: Sat Aug 24 2019

The global evolution of the personal care industry has led to the array of personal hygiene products such as deodorant wipes that mask unwanted body odors caused by the perspiration, and also impart protection to the skin. The demand for deodorant wipes has gained momentum from the constant consumers’ demand for personal care products that are substantial improvements over traditional antiperspirants deodorants. This is a key factor for the steady evolution of the deodorant wipes market.  These are akin to single-use towelettes used by consumers to mask bad odor, usually caused by sweating usually from the armpits and underarms. The availability of deodorant wipes in convenient packaging and size has raised the convenience factor a notch higher for consumers. The growing acceptance and popularity of single-use wipes among consumers who are travelling or are on-the-go is propelling the growth of the deodorant wipes market. The demand for deodorant wipes is also gathering traction from their use in providing protection to skin of all types.

The proclivity of the consumers to try deodorant wipes for exotic fragrances has been a vital factor propelling the use of new odor neutralizing ingredients among manufacturers. The demand for deodorant wipes that contain safer and increasingly natural ingredients is opening new avenues in the deodorant wipes market. One of the fragrances the demand for which is rising at an impressive pace in the overall deodorant wipes market is citrus one. The market for deodorant wipes that have citrus fragrance is projected to expand at a CAGR of 5.3% during the assessment period of 2017–2022. The opportunities in the segment is anticipated to reach a worth of US$260 Mn by the end of this period. The segmental share in the global deodorant wipes market is likely to gain in the coming years. Meanwhile, the coconut fragrance type segment in the deodorant wipes market was estimated to be worth US$180 Mn by the end of 2017 and is projected to rise at a moderate CAGR over 2017–2022. However, in the coming years the pace of the rise in demand for the segment in the market is expected to suffer.

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The report titled "Deodorant Wipes Market Forecast, Trend Analysis & Competition Tracking: Global Market insights 2017 to 2022" presents a detailed assessment of factors and insights into key trends that shape the global contours of the deodorant wipes market. The analyses shed light on the various lucrative opportunities and emerging avenues in the deodorant wipes market in key regions and the demand dynamics of various product types and fragrance types. Key product types whose prospects are analyzed in the report are wet deodorant wipes and dry deodorant wipes. The various fragrance types analyzed in the study are citrus, coconut, floral, and lavender. The research evaluates the prospects of various distribution channels in the deodorant wipes market, which include modern trade, drug stores, convenience store, and e-commerce.

The deodorant wipes market consists of a wide variety of wipes typically containing antibacterial ingredients to help neutralize odor-causing bacteria and add fragrance. Deodorant wipes are also used for moisturizing the skin, reducing perspiration, and protecting the overall skin against dryness. The advent of a vast array of deodorant wipes that are gentle on sensitive skin and are made with natural anti-bacterial formulations to control the odor is catalyzing the market growth. A recurrent thought over environmental protection among end consumers has led manufacturers develop deodorant wipes made from natural extracts, notably biopolymers. Innovation in packaging and advancement in properties are creating new avenues in the deodorant wipes market.

The various analyses and assessments made in the report on the deodorant wipes market offers insights into its key facets. The findings help in answering questions on various aspects, including:

Which factors will make Europe an increasingly lucrative market for deodorant wipes?

Which types are expected to gain or lose their shares in the global deodorant wipes market over the assessment period?

Which fragrances will the manufacturers focus on to tap emerging consumer preference in the deodorant wipes market?

What will be the key strategies that companies will leverage on in order to consolidate its shares in the deodorant wipes market?

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