The global gift packaging market remains a fragmented landscape, with the top five players accounting for around 9% of the market share in 2017. Leading players in the gift packaging market space are expanding their reach across densely populated emerging economies, to benefit from the booming retail sector. For instance, Hallmark Cards, a key player in the gift packaging market, is vying to capitalize on new opportunities by distributing its products across emerging economies such as India and China.
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The gift packaging market is characterized by a large-scale presence of local manufacturers. The emphasis of these players to offer gift packaging formats with regional design preferences at economic price points, is likely to pose major challenges for the industry giants. However, international players in the gift packaging market space are entering into strategic acquisitions of regional or small players to strengthen their presence across the regional markets.
The loud and vibrant designs in gift packaging seem to be swept aside by clean and basic designs, with the rising fad for keeping it simple. Gift packaging formats based on minimalism, with emphasis on essential values with no extravagancy, are gaining considerable popularity amid the customer marketplace.
Minimalistic designs also help brands to stand out in terms of presentation styles, enhancing appeal of their offerings in the gift packaging market space. Prominent brands, such as Zazzle and Etsy, offer a wide-range of minimalistic gift packaging designs with a tinge of creativity, to capitalize on the emerging trend of ‘minimal aesthetic’.
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Franchising has been an age-old successful business strategy for affluent expansion of businesses, with gift packaging being no exception. Franchising has been embraced as a favorable business concept and has often evolved as a ‘win-win’ for both the franchisor as well as the franchisee.
In the present scenario, franchising has become prominent in the gift packaging market as a viable avenue for business proliferation within a stipulated amount of time. Startups vying to make it big in the market are swiftly gravitating toward this business concept, as it offers sustainable revenue benefits and enhanced survival rates for both the franchisor and the franchisee.
Prominent brands are increasingly leveraging on the rising demand for customized and personalized prints, a trend that carries significant implications for the gift packaging market. Key manufacturers, in line with the aforementioned, are diversifying their offerings and empowering customers to choose their own prints, in a bid to achieve long-term customer retention.
Key players, such as Karl Knauer KG and DS Smith plc, are offering immense scope for customized prints on their gift packaging formats, in a bid to equip the customers with new dimensions of design possibilities, convenience, and flexibility.
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