Chocolate Confectionery—China—July 2019: Consumers Likely to Adopt High-quality Premium Products

Published: Tue Aug 27 2019

Buoyed by burgeoning population and soaring middle class, China has emerged as a viable market for companies vying to export. Notwithstanding rising awareness of nutrition and health has had detrimental effect on retail sales of chocolate confectionery, increasing focus on ‘better for you’ and high-end indulgences with quality ingredients products have lowered functional or sugar ingredients. Accordingly, consumes warrant chocolate confectionery products with superior taste, excellent ingredients and appealing packaging. These insights are according to the intelligence report, titled, "Chocolate Confectionery—China—July 2019," which has been lately incorporated in Market Research Hub’s (MRH) overarching armamentarium. With consumers doing away with chocolate confectionery products with artificial ingredients, they are highly likely to adopt high-quality premium products, reflecting consumers’ spending behavior. Chinese consumers are more inclined toward health and wellness claims, including high in protein, reduced sugar or natural ingredients. Marred by food safety scandals and growing cross-border internet retailing space, consumers will potentially pay a premium for imported products that are thought to be safer. Nevertheless, global brands are localizing production and marketing strategies to expand gain grounds in China.

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Reasons for buying chocolates have hovered around physical and mental aspects as females tend to eat to improve mood, while males perceive the product as an energy booster. Meanwhile, innovation in packaging and healthier ingredients have encouraged children to buy chocolates.

Prevalence of digitization is expected to bolster the growth of chocolate confectionery market as e-commerce industry makes its presence felt by helping brands expand foothold.

Chocolate Confectionery—China—July 2019: Report Content

Quantitative and qualitative assessment exhort intelligence and overarching report on the chocolate confectionery—China—July 2019 market. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the chocolate confectionery—China—July 2019 market. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on chocolate confectionery—China—July 2019.

An insightful and deep-dive assessment of the competitive assessment of the chocolate confectionery—China—July 2019 market pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the chocolate confectionery—China—July 2019 market. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.

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Chocolate Confectionery—China—July 2019: Research Methodology

Primary sources and secondary sources propel intelligence report on chocolate confectionery—China—July 2019 market that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst. Report on chocolate confectionery—China—July 2019 market further acknowledges secondary sources—namely—Factiva, EC filing, press release, trade journals, resourceful database and governmental websites.

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