Tea and RTD Teas - US - August 2019: Health Concerns over Sugar Content Restrict RTD Tea Sales

Published: Tue Sep 10 2019

The tea market of the United States is worth a massive $8.7 billion. However, the market is growing at a sluggish rate, and is primarily driven by new trends such as the consumption of Kombucha tea and other small scale ready to drink (RTD) brands. Today consumers around the United States are consuming hot and iced flavors such as black, white, oolong and green, in addition to newer varieties such as Sencha and matcha. The struggle of players in the industry is augmented further by the stiff and wide spread competition given by the numerous beverage alternatives. Further, outlets providing brewed tea options are going through a phase of stagnation, with poor statistics of growth. In addition, the popularity of Kombucha is not expected to last very long. Tea brands are able to promote the natural health benefits of the drink, through the development of products which have strong functional benefits, in addition to providing suitable options for a variety of occasions to drink. These insights come from a research report titled as "TEA AND RTD TEAS - US - AUGUST 2019" that has been added to the massive research repository of Market Research Hub (MRH). RTD tea variants are under increased scrutiny by consumers owing to their higher sugar content, which raises health concerns. Teas are also being made available in a variety of flavors, which have been designed to meet the requirements of the modern consumer. This wide range of options are a key factor keeping the tea and RTD tea market afloat.

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Tea and RTD teas Market – US – August 2019: Report Overview

This report on the tea and RTD teas market in the United States provides the readers with an in depth analysis on the landscape of the agriculture industry affecting the industry in the United States. Nutrition-based forecasting models includes the entire analysis of the research publications in addition to primary interviews with market players as well as customer data.

The report also includes detailed interviews set up by leading market analysts with food experts, industry leaders, and industry analysts to provide validations of the industry’s production volume and relevant assumptions in the study.

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The tea and RTD teas report for the U.S. predicts the performance of the market progress in terms of volumes forecast by different categories including manufacturing and raw material costs, apart from factors such as the growth of the food and beverage market.

For each of these categories, market projections and business development strategies adopted by key market players for every strategy has also been added to the report. Valuable insights which can be helpful for cultivators operating in the United States tea and RTD teas industry are given in the report.

Assessment of pricing analysis, barriers to market entry, supply-demand dynamics, and market expansion strategies, makes the report a trustworthy source of data for business professionals who are operating in the US tea and RTD teas market.

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