Digital Advertising-US-August 2019: 5G Set to bring new wave of Geo-Location Based Advertising

Published: Tue Sep 10 2019

With digital marketing spending outstripping TV ad spending in the US, advertisers are increasingly using digital in innovative ways to connect with tech-savvy consumers. Pre-roll video ads on websites and sponsored posts on social media channels have provided significant opportunity to brands to reach business audience and consumers.

These insights are according to the intelligence report, titled, "Digital Advertising-US-August 2019," which has been freshly added to market Research Hub’s (MRH) exponential repository.

Players continue to reinvest their budgets in an array of digital advertising options as digital videos exhibit exceptional growth. Online video advertising has been one of the fastest rising internet advertising category, fueled mainly by soaring consumer preference for video content, including popularity of Facebook and Instagram stories, YouTube and pronounced ease of access to video platforms and services.

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Even though these platforms potentially hold inventory abound, a few of the brands have been concerned about safety. For instance, live streaming of inhumane and atrocious acts of violence in New Zealand in March 2019 and the inadvertent advertisement of big brands screening alongside; and the terror-related activity through pre-roll advertising on YouTube have compelled some of the advertisers to stop or pause their advertisements on digital platforms.

The wave of 5G has had positive influence in the growth of digital advertising ecosystem as the technology is set to bring new wave of geo-location based advertising and propel connectivity and bandwidth. While digital assistants has taken the advertising world by storm, new regulation could stall the growth of digital advertising market.

Digital Advertising-US-August 2019: Report Synopsis

Quantitative and qualitative assessment exhort intelligence and overarching report on the digital advertising-US-August 2019 market. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the digital advertising-US-August 2019 market. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on digital advertising-US-August 2019.

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An insightful and deep-dive assessment of the competitive assessment of the digital advertising-US-August 2019 market pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the digital advertising-US-August 2019 market. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.

Digital Advertising-US-August 2019: Research Methodology

Primary sources and secondary sources propel intelligence report on digital advertising-US-August 2019 market that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst. Report on digital advertising-US-August 2019 market further acknowledges secondary sources-namely-Factiva, EC filing, press release, trade journals, resourceful database and governmental websites.

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