Fluff Pulp Market : Industry Insights, Trends and Forecast up to 2028

Published: Mon Sep 23 2019

Fluff Pulp Market: An Overview

Fluff pulp is a type of pulp made from softwood obtained by sulphite or sulphate pulp. It is a chemical pulp mainly parameterized on the basis of bulk and water absorbency. Fluff pulp was developed for the manufacturing of sanitary pads and napkins. The manufacturing of fluff pulp is carried out through a bleached chemical process. For the production of several personal care products, fluff pulp is used as a raw material in the absorbent core due to its high absorbency. Today, over 75% of fluff pulp is used in the production of diapers. Fluff pulp accounts for more about 10% of the total pulp market, globally. This factor is expected to create immense opportunity for the fluff pulp market during the forecast period.

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Fluff Pulp Market: Dynamics

Fluff pulp is used in personal care and absorbent hygiene products such as feminine care, baby diapers, air-laid & specialty products, and adult incontinence products. All these products are expected to witness strong growth in the future, and are expected to fuel the global fluff pulp market during the forecast period. There are different fibers available such as NBSK and SBSK fibers, which are similar in length but their cell wall thickness and coarseness is different, which are used to manufacture fluff pulp. Fluff pulp has a high absorption capacity, and has the conduit to move any liquid. This factor is expected to drive the global fluff pulp market over the next decade.

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The market for fluff pulp is expected to witness strong growth. This can be recognized by the fact that, some years ago, International Paper, a global manufacturer of pulp-based products, had a business segmented as 75 percent based on the paper pulp market and 25 percent based on the fluff pulp market in North America. But the company’s portfolio has reversed to 75 percent based on the fluff pulp market and only 25 percent based on the paper pulp today. This drastic change shows the potential of the fluff pulp market during the coming years. The growing demand for baby diapers and feminine hygiene products in several countries is expected to drive the growth of the fluff pulp market during the forecast period. There are various factors considered before choosing fluff pulp, such as high compressibility, softer products, high absorption, and others. Meeting these requirements of customers is a big challenge before fluff pulp manufacturers. Also, the availability of alternatives such as hardwood fluff pulp and superabsorbent polymers is expected to hamper the growth of the market.

Fluff Pulp Market: Regional Outlook

In North America, the U.S. is expected to enjoy leadership positions in the fluff pulp market, primarily due to awareness regarding the importance of feminine hygiene products, diapers, and air-laid products in these regions. Also, the availability of major pulp and paper manufacturers in the North American region drives growth in this region. Similar trends are followed by Europe and is expected to witness average growth. In regions such as Latin America and CIS & Russia, the demand for fluff pulp is comparatively on the higher side. MEA and APAC are expected to witness high growth due to the growing penetration of fluff pulp products in countries such as China and India.

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Fluff Pulp Market: Segmentation

The global fluff pulp market has been segmented on the basis of material used and end use.

On the basis of raw material used, the global fluff pulp market has been segmented as:

SBSK (Southern Bleached Softwood Kraft)
NBSK (Northern Bleached Softwood Kraft)
On the basis of end use, the global fluff pulp market has been segmented as:

Disposable Diapers
Adult Incontinence
Feminine Hygiene
Air-laid Products
Fluff Pulp Market: Key Players

Some of the global players operating in fluff pulp market are-

Suzano Papel e Celulose
Klabin Recycling company
International Paper Company
Domtar Commercial company
Stora Enso Oyj
Georgia Pacific
UPM Raumacell
Weyerhaeuser Company
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